Wes Williams
Tyler
Summary
Results-oriented with a strong focus on client relationship management and strategic planning. Demonstrated success in leveraging market trend analysis to implement pricing strategies that boost revenue. Track record of achieving significant sales growth and optimizing account management processes.
Overview
29
29
years of professional experience
Work History
Vice President of Sales
Arrington Lumber & Pallet
Tyler
08.2018 - 03.2026
- Managed and established key relationships with purchasing agents at accounts from local customers to fortune 100 companies.
- Managed a portfolio of accounts.
- Key contact for all national broker groups.
- Developed pricing proposals for national pallet broker groups and customers direct.
- Utilized expertise in the pallet design system to enhance product offerings to customers.
- Managed dispatch schedule to ensure timely deliveries.
- Monitored competitors' activities to stay ahead of competition in the market.
- Analyzed market trends to identify new sales opportunities and competitive pricing for current customer base.
- Coordinated distribution of waste products and managed related contracts efficiently.
- Managed the dispatch team along with third party freight brokers.
- Oversaw the purchase of freight equipment.
Area Sales Manager
Community Coffee
Tyler
03.2007 - 08.2018
- Led sales teams across multiple territories for a leading coffee brand.
- Oversaw sales operations across four states to maximize market reach.
- Developed and maintained relationships with key retail partners to drive product visibility.
- Developed proposals and executed sales calls for major opportunities.
- Supported team during sales calls to facilitate communication.
- Analyzed market trends and consumer preferences to inform sales strategies.
- Trained and mentored new sales representatives on company policies and procedures.
- Conducted regular market visits to assess competitor activities and opportunities.
- Collaborated with supply chain teams to secure timely product availability for clients.
- Delivered monthly and quarterly performance reports to senior management for informed strategic planning.
- Managed a team of sales representatives in order to achieve maximum results.
Account Manager
Coca Cola Enterprises
Tyler
05.2000 - 03.2007
- Managed accounts to enhance client satisfaction and retention.
- Established relationships with key contacts to strengthen customer loyalty.
- Analyzed market trends for account strategies.
- Resolved client issues promptly, maintaining high service standards.
- Prepared reports on account performance and growth opportunities.
- Managed multiple accounts simultaneously while meeting deadlines.
- Acted as main point of contact in matters relating to client concerns and needs.
- Developed strategies to increase revenue from existing accounts.
- Negotiated contracts with clients to maximize profitability.
- Renewed existing accounts by building relationships with clients.
- Analyzed client data and identified opportunities for growth.
Distribution Manager
Coca Cola Enterprises
Nacogdoches
02.1998 - 05.2000
- Managed distribution operations for efficient product delivery.
- Trained and mentored staff on best practices and safety protocols in distribution.
- Implemented process improvements to enhance workflow efficiency.
- Monitored compliance with regulatory requirements and company policies.
- Streamlined efficiencies by hiring and training delivery drivers to maintain growth initiatives.
- Ensured compliance with DOT laws, regulations, policies and procedures.
- Would conduct market tours with senior/district management team.
- Served as a trainer in Texas during CCE's transition to an updated handheld system for the sales team.
Small Accounts Manager
Coca Cola Enterprises
Nacogdoches
10.1996 - 02.1998
- Managed client relationships to ensure satisfaction and retention.
- Developed marketing ideas to drive sales growth for customers.
- Analyzed competitors trends to identify opportunities for account expansion.
- Oversaw inventory management at customer locations.
- Managed deliveries and maintained proper rotation of products
Education
High School Diploma -
Henderson High
Henderson,TX05-1994
Some College (No Degree) -
Tyler Junior College
Tyler, TXSkills
- Account management
- Client relationship management
- Sales forecasting
- Pricing strategy development
- Market trend analysis
- Contract negotiation
- Strategic planning
- Territory management
- Project management
- Trade show representation
- Team leadership
- Goals and performance
- Effective communication
- Decision making
- Problem solving
- Adaptability
- Mentoring and coaching
- Relationship building
- Relationship building
Timeline
Vice President of Sales
Arrington Lumber & Pallet
08.2018 - 03.2026
Area Sales Manager
Community Coffee
03.2007 - 08.2018
Account Manager
Coca Cola Enterprises
05.2000 - 03.2007
Distribution Manager
Coca Cola Enterprises
02.1998 - 05.2000
Small Accounts Manager
Coca Cola Enterprises
10.1996 - 02.1998
High School Diploma -
Henderson High
Some College (No Degree) -
Tyler Junior College