MATTHEW MCPHERSON
CAMBRIDGE,MA
Summary
Dynamic professional with 12 years of experience in the tech industry. Improved team efficiencies by functioning as a strong interface between technical and business groups while demonstrating the ability to translate data and projects successfully for customers. Adept at driving operational excellence and fostering strategic growth, with a track record of success at industry-leading tech companies.
Overview
17
17
years of professional experience
Work History
Senior Business Operations Consultant
AdBlock, Inc
04.2023 - Current
- Collaborated with senior leadership to optimize feature production through a pilot program which resulted in 25% increase in efficiency releasing new features within two B2C products
- Implemented Agile methodologies via Asana which enabled the marketing team to increase quarterly campaigns by 33% and the company to reach their goal of doubling revenue year over year
- Developed and implemented processes within internal product teams to improve communication and documentation of company initiatives, decisions, and priorities
- Orchestrated seamless communication and execution of assets between 10-person leadership team for company-wide monthly sales updates, monthly all-hands presentations, and quarterly business reviews
- Evaluated key operations initiatives by establishing best practices for OKRs, devising methodologies for retrospectives, and compiling market data for compensation and benefits analysis.
Associate Manager, Data Production
Twitter
09.2021 - 01.2023
- Collaborated directly with engineering and business development teams to define requirements to validate, refine, and incorporate third party ingest data from external data sources into the Twitter-owned Content Knowledge Graph
- Produced strategic insights to help team grow coverage and make quality improvements across various markets, verticals, and content types to enhance content understanding at Twitter
- Restructured and implemented quality assurance process for our global team that boosted spotting data errors by 25% and improved overall data quality
- Maximized team efficiency on the highest impact projects and goals by evaluating processes and updating workflows to be successful at scale for a 25-person team
- Supervised an international team of 5 focused on the creation, maintenance, and support of Twitter’s Content Knowledge Graph serving 30+ internal customer team at Twitter
- Prioritized and triaged work weekly for team through JIRA, enabling weekly internal and external tasks being completed on-schedule.
Project Manager, Data Production
Twitter
03.2017 - 09.2021
- Executed cross-functional projects aimed at leveraging the Content Knowledge Graph for key Twitter products to improve recommendations systems for content discovery, Twitter trend contextualization, and supporting backend Machine Learning product features
- Revamped workflow using automation for a multi-department process that resulted in a decrease in weekly manual work to ship new topics to Twitter users by 50%
- Strengthened relationships internally to integrate team data, provide insight, and make data driven recommendations to numerous client-facing Twitter departments
- Lead end-to-end execution of yearly tier one event-based projects, including defining classification strategies, coordination of 10+ team members, and cross-functional alignment with partnering teams.
Content Data Specialist, Data Production
Twitter
02.2013 - 03.2017
- Developed strategies for content classification, quality assurance, audit processes, and data reporting for Sports-related content to support core ad targeting products, interest-based product experiences, and algorithmic recommendations to better connect users to sport content
- Served as lead project driver to team of 4 to expand global coverage of sports content classification in 10+ countries resulting in an increase of yearly revenue
- Tracked, analyzed, and distributed company data reports to internal and external partners including Communications, Marketing, Sales, and Research through qualitative business insights projects about Twitter’s presence within the sports vertical
- Created process to automate over 10,000 pages yearly for Twitter sports event product.
Subject Matter Expert
Bluefin Labs
12.2011 - 02.2013
- Created and defined rule-based query logic used to classify social media conversations across 4+ platforms into an annotation management system used for company product focused on measuring viewer engagement in television and advertising
- Served as US sport content expert providing deep understanding on current sport trends, conversations, and events to improve quality of key product offering.
Ticket Services Associate
Boston Red Sox
03.2008 - 11.2011
- Responsible for fielding all individual, season, group, and accessible seating sales calls as well as on the ground game day customer service and redistribution of electronically sold tickets via tickets.com partnership.
Contract Recruiter
Vertica Systems
11.2007 - 03.2008
- Worked with leadership to define staffing requirements and implement strategies for recruiting within budget limitations to generate a qualified and diverse talent pool of candidates through networking with local colleges, personal outreach across a variety of mediums, and web advertising.
Ticket Office Assistant
Portland Sea Dogs
01.2007 - 09.2007
- Responsible for ticket sales for minor league baseball team resulting in the acquisition of over 650 season and corporate ticket accounts as well as assisting in the facilitation of player appearances, interviews, and news releases to increase awareness and fan engagement.
Education
B.A. English - English Language and Literature Letters
Colby College
Waterville, MESkills
- Operations Management
- Business Analysis
- Organizational Development
- Data Analytics
- Team Leadership
- Complex Problem-Solving
- Project Management
- Stakeholder Communication
- Sprint Planning
- Strategic Planning
Timeline
Senior Business Operations Consultant
AdBlock, Inc
04.2023 - Current
Associate Manager, Data Production
Twitter
09.2021 - 01.2023
Project Manager, Data Production
Twitter
03.2017 - 09.2021
Content Data Specialist, Data Production
Twitter
02.2013 - 03.2017
Subject Matter Expert
Bluefin Labs
12.2011 - 02.2013
Ticket Services Associate
Boston Red Sox
03.2008 - 11.2011
Contract Recruiter
Vertica Systems
11.2007 - 03.2008
Ticket Office Assistant
Portland Sea Dogs
01.2007 - 09.2007
B.A. English - English Language and Literature Letters
Colby College
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