Matthew Nation

• Developed and implemented strategic sales plans to achieve revenue targets.
• Trained and mentored junior sales representatives on effective selling techniques.
• Collaborated with cross-functional teams to enhance customer satisfaction initiatives.
• Conducted regular performance reviews to assess team effectiveness and areas for improvement.
• Established strong client relationships through consistent communication and excellent customer service.
• Increased territory sales by developing and implementing effective sales strategies.
• Led a high-performing sales team, providing coaching and support for continued success.
• Negotiated favorable terms with suppliers to secure competitive pricing, increasing profit margins on products sold.
• Optimized territory coverage by reallocating resources based on individual strengths and business potential areas.
• Implemented comprehensive training programs for new hires, ensuring a thorough understanding of products and services offered.
• Monitored competitor activities closely, adapting tactics as needed to maintain a strong market position.

• Advanced knowledge of product line to effectively sell to targeted customers in industry. Products include: Electrical Charging Stations, Production & Commercial Grade Copiers/Printers, Office Phone Routing Systems, Cloud-Based Document Storage
• Researching new potential accounts to build knowledge and familiarity before entering an in person or phone cold call.
• Utilized Sherpa CRM to track sales activities, manage customer accounts, and monitor team performance, resulting in 80% increase in sales efficiency in my first 4 months in territory

- Add potential account

- Use 3 step process to engage proposals

- Forecast proposals

- Close deal

• Played a pivotal role in securing marquee net new accounts, contributing to a 50% increase in overall sales pipeline value.
• Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
• Using creative strategies to pinpoint functions and features that are advantageous to the clients usage that will make a positive impact and growth to their productivity
• Assessing quarterly and annual reviews on current accounts. This would involve going over all usage of product(s) to make any adjustments necessary to cater to customers output.

• Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
• Established and maintained operational standards for 2 locations.
• Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
• Assess quarterly reviews on 2 locations to predict trends and profitability
• Collaborate with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts.
• Working on LEADS to send off to sales team to add product into new locations.
• Teaching product knowledge to team members to maximize sales in a more timely manner.
• In charge of all inventory, ordering, and distribution for the Central Valley. This includes, and not limited to; Beer, cleaning supply, Co2 No2, merchandise
• Scheduler of staff for the 2 Central Valley locations (anywhere from 24 to 30 onsite employees I was in charge of)
• Conducted product demonstrations and presentations to potential clients to capture more sales. (This would mostly deal with PSI demos and line changing and cleaning demos to clients that want to be self sufficient)
• Coordinator and Training Supervisor for all required licenses to stay compliant with CA legal codes
• Up to date on OSHA codes to stay compliant with CA standards
• Achieved regional sales objectives by coordinating with sales team members, developing successful strategies, and servicing accounts to strengthen business relationships. (I did this as a closer roll to help the sales team accomplish new product movement into new establishments.)
• Developed and managed budgets to confirm proper use of resources and maximize profitability.
• Utilizing Microsoft Office, Suites, Google Drive, and EKOS software for data, inventory, and progress entries.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Evaluated competitor strategies to identify industry trends and gather market intelligence, informing strategic decision-making processes.

• Diagnose and troubleshoot electrical systems, including motors, generators, and control panels, resolving issues related to voltage, current, and circuit performance.
• Perform detailed electrical testing using multimeters, clamp meters, and oscilloscopes to identify faults in wiring, connections, and equipment. Inspected and repaired electrical equipment and systems, including troubleshooting wiring, fuses, switches, and circuit boards.
• Supported inventory management efforts by accurately tracking parts usage during repairs and promptly reordering supplies when needed.
• Performed maintenance on all onsite water purification systems and vehicles.
• In charge of inventory for all equipment and chemicals utilized in water purification process.
• Maintained detailed service records to facilitate accurate tracking of vehicle maintenance and ROWPU maintenance history.

*ROWPU - Reverse Osmosis Water Purification Unit

• Led day-to-day operations of a high-volume bar, consistently driving sales growth through effective promotions, exceptional customer service, and attention to product quality.
• Built a program that had consistent revenue flow and up-to-date training on new products.
• Building relationships with distribution companies and reps to maintain very rare allocated items to add value to the location
• Managed and trained a team of bartenders, servers, and barbacks, ensuring adherence to all company standards and protocols.
• Oversaw the handling of cash during and after operating hours, ensuring accurate daily cash reconciliation and deposit management.
• Created and implemented bar training programs to improve product knowledge, bartending skills, and customer interaction, resulting in increased employee performance and customer satisfaction.
• Monitored inventory levels, conducted regular stock audits, and placed orders to ensure timely product availability while minimizing waste.
• Worked closely with the owner to develop and execute strategies to optimize profitability, including adjusting drink pricing, identifying cost-saving opportunities, and enhancing sales.
• Managed bar operations during special events, including organizing staff schedules, ensuring smooth service flow, and maintaining customer satisfaction.
• Enforced health, safety, and legal regulations, including alcohol service laws, food safety, and sanitation standards.

• Directed all bar operations, ensuring high standards of customer service and operational efficiency in a high-volume establishment.
• Successfully increased monthly sales by 30% average by identifying key sales opportunities, optimizing product offerings, and creating effective upselling strategies.
• Managed all cash handling responsibilities, including overseeing cash drops, end-of-day reconciliation, and safeguarding assets both during and after hours.
• Revitalized a failing bar program, turning it into one of the highest revenue-generating departments through a combination of strategic marketing, staff motivation, and improved customer experiences.
• Trained and mentored a team of bartenders and barbacks, ensuring consistent adherence to company standards, policies, and product knowledge.
• Conducted weekly inventory counts and managed ordering processes to maintain optimal stock levels while minimizing waste and spoilage.
• Developed and executed targeted promotional events, increasing foot traffic and customer engagement.

• Accomplished multiple tasks within established timeframes.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
• Cross-trained existing employees to maximize team agility and performance.
• Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
• Reduced operational costs by implementing a round the clock inventory excel form
• Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.