Matthew Nielsen

Company Overview: A leading tire distributor and supplier in the US, offering a wide range of products, services, and solutions for tire dealers and retailers

• Led day-to-day operations and stakeholder relations while developing effective sales pipelines
• Leveraged strategic planning and agile methodologies to optimize sales performance
• Utilized strong communication and negotiation skills to build value-driven teams driving customer journey enhancement
• Managed the development and execution of sales enablement strategies to optimize team performance and drive B2B revenue growth
• Designed, communicated and implemented training programs that enhanced product knowledge, sales techniques, technology management and customer engagement skills for sales staff
• Recycled 150 million tires through a groundbreaking sales program in 2023
• Catalyzed organizational growth and sustained revenue growth in dynamic markets
• Launched new B2B website driving customer satisfaction and EBITBA attainment through digital solutions

Company Overview: A subsidiary of American Tire Distributors

• Established and directed the commercialization department for Torqata
• Recruited, onboarded, and led a high-performing team, including six business development managers, one inside sales manager, four inside sales representatives, and a sales operations manager
• Delivered training and mentorship to enhance team performance
• Established KPIs and formulated strategies to enroll tire retailers onto the platform
• Generated $1.2 million in revenue from SaaS and DaaS subscriptions within two years
• Established Torqata as the leading data resource platform in the retail automotive sector
• Expanded sales team to 6 managers, enrolling 4,000 retailers across 17,000 rooftops within 18 months

• Formulated and executed regional sales strategies to drive revenue growth and market expansion
• Oversaw, mentored, and developed a high-performing sales director team
• Utilized data analytics to assess sales performance, identify trends, and implement improvements in operational efficiency
• Fostered strong relationships with cross-functional teams, including marketing, finance, and supply chain, to align sales initiatives with organizational goals
• Managed regional sales budgets, operational forecasting, ensuring effective allocation of resources to maximize return on investment
• Agile critical thinker who owned an $800M regional P&L
• Ranked #1 in sales performance and profitability among eight regions from 2017 to 2021
• Improved overall productivity and maximized customer satisfaction by streamlining sales processes
• Earned the exclusive RSOD spot for the prestigious Circle of Champions award in 2017

• Transitioned from a distribution center director to an Account Director in outside sales, successfully managing a personal quota as the sole contributor
• Directed strategic account management for key clients, driving revenue growth and enhancing client relationships
• Collaborated with cross-functional teams to deliver innovative tire distribution solutions, improving operational efficiency
• Highly driven by customer satisfaction and skilled in consultative selling methodologies
• Expanded territory from $11M to $26M, resulting in promotion to Regional Sales Director
• Drove market share growth through the creation and execution of customized marketing strategies

• Drove revenue growth through strategic planning and execution of business development initiatives
• Analyzed industry trends and competitor activities to inform business strategies
• Built and maintained relationships with key clients and stakeholders to foster long-term partnerships
• Monitored and reported on performance metrics, adjusting strategies as necessary to achieve targets
• Built and mentored high performance selling team
• Identified and pursued new market opportunities and partnerships to expand the customer base
• Grew business from a greenfield market of $9M to $30M in three years
• Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.