MATTHEW NIXON
Savannah,USA
Summary
Sales leader with proven track record at Gray Media, consistently surpassing sales targets and driving successful advertising campaigns. Expertise in strategic planning and customer relationship management, leading to substantial digital revenue growth and increased market share. Demonstrated ability to lead high-performing teams and implement innovative sales strategies that strengthen market presence. Skilled in cultivating partnerships, retaining key accounts, and expanding profit channels while managing vendor relations and territory growth.
Overview
26
26
years of professional experience
Work History
Regional/National/Political Sales Manager
Gray Media
Savannah, USA
01.2019 - Current
- Managed National Sales Teams for 7 different media markets
- Immediately turned around two markets in 2025 and overachieved sales budgets
- Inventory and product pricing analysis to help optimize sales within different economic challenges
- Consistently achieved high shares of business in a very competitive environment
- Helped launch new advertising endeavors with the Atlanta Braves 2025 in two different markets.
- Overachieved sales budgets and goals during a global pandemic. 2020-2023
Local/National Sales Manager
Raycom Media (WTOC-TV, BOUNCE TV, Raycom Digital)
Savannah, USA
01.2014 - 01.2019
- Managed 5 Local Account Executives and 11 National Sales Offices.
- Helped to lead a large local and regional sales staff of 18 people.
- Managed a national sales team that grew digital revenue by more than 40%.
- Consistently met sales goals and objectives on numerous product lines.
Senior Account Executive and Political Advertising Account Executive
Hearst Television (WBAL-TV, WBALTV.com, MeTV, Yahoo Inc.)
Baltimore, USA
01.2000 - 01.2014
- Developed, sold, and implemented television and internet advertising campaigns to regional and local businesses and advertising agencies.
- Responsibilities included developing new clients through cold calling, lead generation, and managing existing accompany accounts.
- Managed all aspects of selling political advertising for each election cycle since 2002.
- NBC Affiliate and Digital Station serving Central and the Eastern Shore of Maryland - Annual advertising revenues: $70 million
- Developed over $4 million in new business revenue from 2000 to 2014.
- Exceeded management established sales goals for billing each year by 5% to 26%.
- Top Overall Market Producer for Political Advertising sales for 2006, 2008, 2010, 2011 and 2012.
Education
Bachelor of Science - Management And Marketing
Towson University
Baltimore, MD05-1999
Skills
- Strategic planning
- Sales forecasting
- Product pricing analysis
- Digital marketing
- Advertising campaign management
- Customer relationship management
Timeline
Regional/National/Political Sales Manager
Gray Media
01.2019 - Current
Local/National Sales Manager
Raycom Media (WTOC-TV, BOUNCE TV, Raycom Digital)
01.2014 - 01.2019
Senior Account Executive and Political Advertising Account Executive
Hearst Television (WBAL-TV, WBALTV.com, MeTV, Yahoo Inc.)
01.2000 - 01.2014
Bachelor of Science - Management And Marketing
Towson University