Matthew Shelton
Manuel's Tavern
Atlanta,GA
12
years of professional experience
Beer advocate with 12 years in beverage sales and knowledge. Expert in product promotion and market strategy, driving bar sales growth, demographic alignment, brand promotion, and brand development.
Work History
Bar Manager
5 Years 10 Months- Increased bottle sales by 50% year over year.
- Increased draft sales by 12% year over year in a declining market.
- Conducted weekly beer education trainings.
- Developed partnerships with multiple distributors and breweries, netting two exclusive beers from my personal recipes.
- Targeted the 30-55 year-old demographic and successfully changed the landscape of guests at the bar.
Server
2 Years 5 Months- Educated floor staff and bar staff on new beer.
- Delivered exceptional customer service in high-volume dining environment.
- Assisted in training new staff on menu items and service protocols.
- Developed strong rapport with regular patrons, fostering repeat business opportunities.
Senior Sales Manager
3 Years 6 Months- Led sales team to exceed quarterly revenue targets through strategic planning and execution.
- Developed and implemented training programs to enhance team performance and product knowledge.
- Analyzed market trends to identify growth opportunities, driving new customer acquisition strategies.
- Collaborated with marketing to create targeted promotional campaigns, boosting brand visibility and engagement.
- Led discussions with upper management regarding brewery acquisitions.
Marketing Consultant
8 Months- Collaborated with clients to define objectives and align marketing efforts with business goals.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Executed promotions with Duvel and New Belgium.
Sales Associate
2 Years 1 Month- Delivered exceptional customer service by addressing inquiries and resolving issues promptly.
- Maintained product knowledge to effectively assist customers in making informed purchasing decisions.
- Collaborated with team members to optimize store layout for improved customer flow and product visibility.
- Trained new associates on sales techniques and operational procedures to enhance team performance.
Education
Bachelor of Science - Business Administration, Marketing Concentration
Skills
Product Promotion
Market Analysis
Sales Strategy
Customer Relationship Management
Event Coordination
Brand Development
Inventory Management
Negotiation
Attention to detail
Brewer
Problem resolution
Accomplishments
- Developed four beers for three accounts.
- Bar sales growth of 120% since 2020.
- Previously handled promotions for Duvel.
Timeline
Bar Manager
Manuel's Tavern
08.2020 - CurrentRead More
Server
Manuel's Tavern
03.2018 - 08.2020Read More
Marketing Consultant
Pint by Pint Marketing
12.2015 - 08.2016Read More
Senior Sales Manager
Atlanta Beverage
09.2014 - 03.2018Read More
Sales Associate
Hop City
07.2014 - 08.2016Read More
University of North Carolina At Asheville
Bachelor of Science from Business Administration, Marketing Concentration
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