Matthew Sheriff
Fairhope,AL
Summary
Dynamic and highly successful executive in the CPG industry, with a proven record of dramatically scaling businesses. Powered to drastically increase growth and profits, all while cultivating strong relationships with new and existing customers, as well as broker organizations. Skilled at developing and implementing account promotions, trade-marketing, efficient and innovative merchandising, plan-o-gram allocation, and category management initiatives for retail and wholesale partners. Extensive knowledge and experience in managing cross-functional teams and various channels of trade including: club, drug, mass, home improvement, office supply, c- store, grocery, specialty, DSD, and food service. Vast experience within display merchandising and custom displays.
Overview
26
26
years of professional experience
Work History
Vice President of Sales
Rally Brands dba Biolyte
06.2023 - Current
- Rebuilt/Restructured entire sales organization from ground up and streamlined distribution network
- Utilized advanced analytics to assess performance metrics and refine sales tactics accordingly
- Created first positive EBIDA in under 3 months in company history with growth plan and execution of 50% growth
- Navigated complex negotiations to secure favorable contracts for long-term success.
- Personally added customers Wal-Mart, Home Depot, AAFES in under 9 months
- Entrepreneur of the Year award
Chief Sales Officer
Rev Energy Gum
06.2021 - 06.2023
- Grew total sales by 5X in under 18 months with pace to quadruple sales in under 36 months
- Grew brand nationally in 6 months
- Added 40,000 doors in under 24 months
- Increased market share by identifying new business opportunities and collaborating with marketing to develop targeted campaigns
- Drove consistent year-over-year growth in both volume and profitability through focused execution of key objectives.
Senior Vice President
Matt's Cookie Company
11.2019 - 05.2021
- Improved GM by 20% and grew sales by 15% in under six months; doubled company revenue in under 12 months
- Enhanced company performance by implementing new strategies and streamlining operations
- Implemented sales and distribution processes to help efficiency and facilitate sale of the company
- Improved existing retail and distributor relationships and added the following retail chains: Wal Mart, Walgreens, Costco, Sprouts and more
President/Director of Sales
Stryve Foods, LLC
04.2016 - 11.2019
- Oversaw all aspects of company direction, including sales, marketing, packaging, merchandising and operations to quickly scale business, generate sales, and create brand awareness
- Sold to Costco, Wal Mart, GNC, Vitamin Shoppe, 7Eleven, Circle K, CVS, AAFES, Aldi, and other key accounts within first fourteen months of operation
- Achieved $1MM/month run rate within the first year, $2MM/month run in 18 months, amassing $21MM+ in revenue in under two years
Visual Business Solutions - Vice President
Sugar Grove
06.2010 - 04.2016
- Streamlined order process, reduced company overhead, and improved efficiencies for clients resulting in a 20% increase in net customer profits
- Developed company's first line of stock and semi-custom merchandising displays, resulting in 10% organic growth in the first 90 days, and 30% growth within 18 months without utilizing additional sales resources
- Implemented ERP system, bridging both sales and operations and was the direct point of contact for all top clients
Director of Business Development
Jack Link's Beef Jerky
01.1998 - 06.2010
- Oversaw all aspects of business development and maximizing opportunities at existing large format accounts
- Not limited to product development, merchandising opportunities/development, broker management, new item and product development
- Launched Walmart ($300M+) and Costco ($100M+) business
- Developed business plans for Mexico and Canada
- Launched targeted business across all classes of trade resulting in double digit growth for over nine years
- Headed brand acquisition resulting in the most profitable division of the brand portfolio with triple digit growth
Education
Bachelor of Arts (B.A.) - Business -
University of Dubuque
Dubuque, IASkills
- Deal closing expert
- Business development and planning
- Industry expertise
- Process improvement
- Sales strategy execution
- Marketing and merchandising development
- Trade development and spend across all classes of trade
- Development of teams: sales, operations, management
Timeline
Vice President of Sales
Rally Brands dba Biolyte
06.2023 - Current
Chief Sales Officer
Rev Energy Gum
06.2021 - 06.2023
Senior Vice President
Matt's Cookie Company
11.2019 - 05.2021
President/Director of Sales
Stryve Foods, LLC
04.2016 - 11.2019
Visual Business Solutions - Vice President
Sugar Grove
06.2010 - 04.2016
Director of Business Development
Jack Link's Beef Jerky
01.1998 - 06.2010
Bachelor of Arts (B.A.) - Business -
University of Dubuque
Similar Profiles
Denise Porter-MerchantDenise Porter-Merchant
Payroll Tax & Garnishment Manager at AB Managment Solutions LLC dba Ampex Brands ServicPayroll Tax & Garnishment Manager at AB Managment Solutions LLC dba Ampex Brands Servic
Denise Porter-MerchantDenise Porter-Merchant
Payroll Tax & Garnishment Manager at AB Managment Solutions LLC dba Ampex Brands ServicPayroll Tax & Garnishment Manager at AB Managment Solutions LLC dba Ampex Brands Servic
Robert KrolskiRobert Krolski
Director of New Product Development & Sourcing at Motis Brands (DBA: Discount Ramps.com)Director of New Product Development & Sourcing at Motis Brands (DBA: Discount Ramps.com)
Karen TalleyKaren Talley
Certified Legal Nurse Consultant/Owner/Operator at Talley Legal Nurse ConsultingCertified Legal Nurse Consultant/Owner/Operator at Talley Legal Nurse Consulting
Margaret BoyntonMargaret Boynton
Project Coordinator at Walcott Adams & VerneuilleProject Coordinator at Walcott Adams & Verneuille