Summary
Overview
Work History
Education
Skills
Timeline
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Matthew Yoder

Summary

Driven by an innate entrepreneurial spirit and a seasoned aptitude for problem-solving, I bring a dynamic approach to navigating complex challenges and identifying innovative solutions. With a background rooted in launching and scaling ventures, I excel at turning abstract ideas into tangible results by anticipating market needs and leveraging strategic thinking.

My passion for continuous learning and adaptability fuels my capacity to thrive in fast-paced environments that demand resilience and creativity.

Throughout my career, I have honed a versatile skill set that seamlessly blends visionary leadership with analytical rigor. I thrive in ambiguity, consistently dissecting problems to their core components and applying data-driven, yet imaginative, strategies to deliver impactful outcomes.

My hands-on experience in project management and resource optimization reflects my commitment to turning obstacles into opportunities for growth and innovation.

Overview

32
32
years of professional experience

Work History

Photographer

Myiconography
04.2016 - Current
  • Captured high-quality images across various genres, including portraits, events, and commercial projects.
  • Developed creative concepts and storyboards to align with client visions and project objectives.
  • Managed post-production processes utilizing industry-standard software for editing and retouching photographs.
  • Collaborated with clients to understand their needs, ensuring satisfaction through effective communication and feedback integration.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Planned and prepared for on-location and studio shoots.

Owner

The Westy Grille
09.2010 - 06.2012
  • Created business plan based on increased craft beer and gastropub share of casual dining market. Raised funds, managed designed, oversaw construction, staffed and equipped restaurant. Acted as General Manager, Marketing Director, and Managing Partner.
  • Doubled projected sales goals in a volatile market. Created business plan based on increased craft beer and gastropub share of casual dining market. Raised funds, managed designed, oversaw construction, staffed and equipped restaurant. Acted as General Manager, Marketing Director, and Managing Partner. Doubled projected sales goals in a volatile market.
  • ...see more

Bartender

Pasadena Bar & Grill
02.1994 - 11.2010
  • Increased sales, transformed image and reduced inventory loss at neighborhood restaurant and bar. Increased sales, transformed image and reduced inventory loss at neighborhood restaurant and bar.

Owner

The Ad Dept
01.2001 - 10.2003
  • Started advertising agency with a focus on small businesses. Designed and produced branding materials, coordinated local advertising and worked to help small business compete with national chains. Started advertising agency with a focus on small businesses. Designed and produced branding materials, coordinated local advertising and worked to help small business compete with national chains.

Project Manager

ID Sports
01.1998 - 03.2000
  • Help create and launch the Playboy Scramble golf tournament.
  • Implemented a nationwide strategy to market events by teaming local golf professionals with radio stations.
  • Help over 200 events nationwide culminating with a televised final held in Los Angeles, with participants attending the a Playboy Mansion gala.

Education

Bachelor's degree - Advertising

University of South Florida
01.1998

AA - Advertising

Valencia College
01.1993

Skills

  • Entrepreneurial Mindset
  • Strategic problem-solving skills
  • Goal-oriented problem solver
  • Effective collaboration skills
  • Strong Communication
  • Proactive knowledge seeker
  • Strong attention to detail
  • Self-motivated professional
  • Consistently reliable
  • Trustworthy collaborator
  • Social media engagement
  • Adobe photoshop
  • Photo editing

Timeline

Photographer

Myiconography
04.2016 - Current

Owner

The Westy Grille
09.2010 - 06.2012

Owner

The Ad Dept
01.2001 - 10.2003

Project Manager

ID Sports
01.1998 - 03.2000

Bartender

Pasadena Bar & Grill
02.1994 - 11.2010

AA - Advertising

Valencia College

Bachelor's degree - Advertising

University of South Florida

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Matthew Yoder