Matthew C. Lord

15+ years of digital and print media advertising experience, alongside comprehensive business and process management

• Digital and print advertising, marketing, campaign, and UX/UI management
• Ownership and oversight of multi-million dollar advertising campaigns and tactics
• Collaborating with Marketing and Content experts, Creative and Web designers, to deliver targeted advertising messaging
• Leading multiple cross-team initiatives and workstreams
• Managing new product rollouts
• Creating process infrastructure
• Identifying and executing process optimizations
• Leading system migrations
• Driving revenue
• Timeline development and oversight

Previous roles within WebMD include: Business Operations, Account Management, and Project Management

• Managing and delivering client-sponsored tactics and campaigns (print and digital media)
• Organizing, coordinating, and managing large-scale conferences in New York City and Los Angeles