Matthew M Smith
Clearwater
Summary
Driven global business intelligence professional with experience in core business functions across product, marketing, sales and customer delivery. Equipped to perform in a fast-paced and dynamic environment to accelerate company growth targets throughout the energy industry.
Overview
10
10
years of professional experience
2017
2017
years of post-secondary education
Work History
Senior Market Intelligence and Strategy Analyst
Siemens Gamesa Renewable Energy
Orlando
04.2019 - Current
- Leading North America renewables marketing research, focusing on market economics, competitive intelligence and market positioning. Supported over 50 projects leading to ~500 MW in order intake and $400M in revenue in FY 2025. Directly work with Executives, Head of Sales and Marketing, Project Lifecycle Management Directors and Global Strategy Directors.
- Provide market and competitive insights through presentations and reports in order to guide executive leadership to make effective and strategic decisions.
- Support sales and operations teams to ensure that projects have optimal margins while customers achieve their project profitability goals.
- Present monthly, quarterly and ad hoc to various departments and customers on market updates, profitability, product competitiveness and regulatory/policy.
- Coordinated with customers at the conclusion of opportunities and project lifecycles to conduct thorough evaluations, identifying successful outcomes and areas for improvement. Provided insightful recommendations, contributing to continuous improvement initiatives and consistently achieving customer margin targets.
- Created, implemented and maintain automated pricing strategy tool and database in order to increase the responsiveness of sales team, increase opportunity profitability, and introduce new products.
- Developed and launched regional market intelligence sharepoint website implementing automated daily updates to provide real-time insights across all organizational functions, empowering informed decision-making and strategic planning.
Business Intelligence Analyst
Sentient Science
Buffalo
05.2016 - 02.2019
- Lead global account-based marketing programs, focusing on market research, content development, strategic partnerships and executive-level engagement. Programs moved ~$12M in projected 2018 sales to final stages of closure. Worked directly with the Chief Revenue and Marketing Officers to drive strategic marketing programs and support the closure of ~$8M in sales.
- Created and lead sales and marketing forecasts for executive management and sales & marketing team to guarantee revenue goals are met.
- Implemented and led Hubspot marketing automation program to scale the company for additional market entry. Achieved ~20% efficiency improvement in CTR, MQL and SEO through data analysis & work flow automation.
- Improved conversion rates by ~10% through optimization of demand generation channels by establishing Key Performance Indicators (KPI) for digital outreach.
- Pioneered A/B testing metrics to improve global marketing and sales penetration.
Reliability Engineer
Sentient Science
02.2017 - 08.2018
- Worked directly with the software deployment team ~30% of work time on data ingestion, optimization and improvement in speed of software deployment. Served as the entrance point to the delivery process. The work flows developed defined the success of the deployment of the software to the account.
- Ingested on average ~20 gigabytes of customer data, consisting at times of multiple languages, and developed the quality assurance process for integration of the data science analytics into the materials science models.
- Created & implemented the digitization process of data cleansing, decreasing the processing and upload time.
- Managed software deployment projects to ensure customer deadlines were met.
Marketing Intern
10.2015 - 05.2016
- Supported the marketing and sales team through market research and marketing strategies.
- Created Salesforce standards to increase marketing efficiency.
- Assisted in implementation of Hubspot automation tool to scale marketing efforts during company's commercialization period.
Education
Bachelor of Science - Marketing
Niagara University
Niagara University, NYSkills
- Pricing Strategy
- Product Marketing
- Marketing Automation
- Market Forecasting
- Multichannel Marketing
- Event Management
- Customer Management
- Product Marketing
- Market Strategy
- Competitive Intelligence
Websites
Timeline
Senior Market Intelligence and Strategy Analyst
Siemens Gamesa Renewable Energy
04.2019 - Current
Reliability Engineer
Sentient Science
02.2017 - 08.2018
Business Intelligence Analyst
Sentient Science
05.2016 - 02.2019
Marketing Intern
10.2015 - 05.2016
Bachelor of Science - Marketing
Niagara University