Mattia Lacagnina
Chicago,IL
Summary
Senior Employer Brand & Recruitment Marketing Specialist with expertise in AMS, skilled in executing effective media strategies to boost brand visibility. Demonstrated success in managing high-volume recruitment campaigns and utilizing social media analytics to optimize performance. Strong focus on ROI analysis and collaboration across functions to achieve successful recruitment outcomes.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Employer Brand & Recruitment Marketing Specialist
AMS
Chicago, USA
06.2021 - Current
- Develop and execute media strategies for 5+ clients, crafting engaging content, collaborating with in-house designers to create compelling visuals, and ensuring timely publication to drive brand awareness and boost engagement
- Utilizing market research and insights to support the development of channel strategies and campaign plans that meet the client's brief
- Manage all recruitment related branding media including traditional, new media and social media in compliance with the company's brand and social media guidelines
- Manage a portfolio of clients' paid media campaigns across multiple platforms
- Ensure campaigns deliver against the client's objectives while providing analysis and recommendations to improve performance
Recruiter
Person Centered Services
Buffalo, USA
10.2019 - 06.2021
- Managed companywide recruiting process for high volume and senior level roles from job posting through onboarding
- Independently sourced and successfully filled more than 100 positions within an 18-month period
- Executed appropriate marketing activities to ensure an effective and efficient recruitment lifecycle while minimizing cost-per-hire
- Managed the design, development and implementation of the talent review and selection process
- Proficiently leveraged expertise in company benefits, compensation structures, internal equity data, and candidate compensation expectations to oversee negotiations, including compensation recommendations, relocation assistance, and counteroffers
Talent Acquisition Coordinator
People Inc.
Buffalo, USA
07.2014 - 10.2019
- Implemented multiple process enhancements to streamline departmental functionality, enhancing operational efficiency
- Generated comprehensive reports using recruitment system software to drive targeted recruitment efforts
- Reviewed and tracked new hire data to ensure compliance with regulatory requirements, providing leadership with detailed reporting
- Directed a high-performing administrative team of seven employees, fostering productivity and efficiency
Recruitment Marketing Specialist
People Inc.
Buffalo, USA
11.2015 - 05.2016
- Oversaw external agency relationships, ensuring alignment with client and employee requirements
- Disseminated agency-related information to applicants throughout training, education, and hiring processes
- Developed and executed successful sourcing and outreach strategies, broadening the applicant pool through diverse marketing activities to fulfill organizational workforce demands
Education
Bachelor of Art (B.A.) - Psychology, Marketing, Sociology
Canisius University
Buffalo, NY11.2024
Skills
- Social media campaign management
- Brand execution
- Media buying
- Goal tracking
- Asana project management
- Social listening
- Organizational skills
- Client relationship management
- Process optimization
- ROI analysis
- Attention to detail
- Microsoft Office and SharePoint
- LinkedIn advertising and analytics
- Meta advertising and analytics
- Canva design tools
- Content ideation
- Cross-functional collaboration
Certification
- Google Ads Search Certification
Timeline
Senior Employer Brand & Recruitment Marketing Specialist
AMS
06.2021 - Current
Recruiter
Person Centered Services
10.2019 - 06.2021
Recruitment Marketing Specialist
People Inc.
11.2015 - 05.2016
Talent Acquisition Coordinator
People Inc.
07.2014 - 10.2019
Bachelor of Art (B.A.) - Psychology, Marketing, Sociology
Canisius University
Similar Profiles
Sofía Blázquez GuzmánSofía Blázquez Guzmán
Senior Recruiting Coordinator at AMSSenior Recruiting Coordinator at AMS
Maria Daniela HamedMaria Daniela Hamed
Trainee Recruiter/Field Recruiter-Management at AMSTrainee Recruiter/Field Recruiter-Management at AMS
JAMIE CHANDLERJAMIE CHANDLER
Talent Attraction Partner at AMSTalent Attraction Partner at AMS
Neerav AsharNeerav Ashar
Manager - Business Implementations (Reporting) at AMSManager - Business Implementations (Reporting) at AMS
Chamere GraysChamere Grays
Payroll Assistant at Select RehabilitationPayroll Assistant at Select Rehabilitation