MAUD WARD
Chicago,IL
Summary
Dynamic digital designer with extensive experience in crafting compelling visual solutions that drive engagement and enhance user experience. Proven track record of collaboration within teams to deliver high-quality results on time and within budget. Expertise in UX/UI design, graphic design, and digital marketing, showcasing adaptability and reliability in fast-paced environments. Recognized for a blend of creativity, strategic thinking, and adept problem-solving abilities that contribute to innovative project outcomes.
Overview
13
13
years of professional experience
Work History
Lead Digital Designer
Minitab LLC
Chicago, IL
12.2019 - 01.2026
- Designed user interfaces for software applications, enhancing user experience and engagement.
- Collaborated with cross-functional teams to develop innovative design solutions aligned with brand guidelines.
- Mentored junior designers, fostering skill development and promoting best practices in digital design.
- Led redesign initiatives that improved product functionality and streamlined workflows across platforms.
- Developed style guides to ensure consistency in branding across digital products and marketing materials.
- Analyzed design trends to inform strategic decisions, ensuring competitive edge in market offerings.
- Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement.
- Aligned designs with brand image while meeting usability and website standards.
- Revamped digital presence by redesigning website, optimizing social media content, and enhancing email campaigns; increased user engagement by 40% and boosted conversion rates by 25% within six months
- Created an extensive repository of reusable templates for whitepapers, social media campaigns, and email marketing initiatives, streamlining the content creation process and boosting marketing team productivity by 35%.
Freelance Digital Designer
Newark
Chicago, IL
01.2018 - 01.2019
- Created landing pages, storefront pages, marketing banners, and other digital media assets for internal and external clients, using HTML/CSS to build out landing pages and email.
- Streamlined the redesign and launch of mass updates to website to ensure natural user experience.
- Managed relationship with partnering print producers for designed print materials.
- Developed engaging digital content for various platforms, enhancing brand visibility and user engagement.
- Collaborated with cross-functional teams to refine design processes and ensure alignment with project goals.
Digital Designer
Zacks Investment
Chicago, IL
01.2016 - 01.2018
- Design lead on full rebuild of the existing mobile app for Zacks.com. Redesign raised Apple Store rating from 2.5 stars to 4.5 stars within a 2 month time frame.
- Responsible for user testing, research, wireframing, creating a usable prototype, designing, and QA testing for Zacks Mobile app.
- Rebuilt heavy-traffic sections of the Zacks.com website.
- Worked with research and data from real customers to create more user-friendly web pages, mobile apps, and customer shopping experience.
- Introduced responsive emails and landing pages for marketing needs.
- Created graphics for reports and presentations utilized by senior leadership.
- Developed user-friendly digital interfaces utilizing Adobe Creative Suite and Sketch.
Lead Digital Designer
Measured Marketing
Chicago, IL
01.2013 - 01.2016
- Design and program lead of development on company’s new digital marketing assets: retargeting banner ads, all-responsive email templates, and landing pages. Used HTML/CSS to build out all emails and landing pages.
- Advised and trained 2 junior designers while responsible for project management of 16 US radio/TV market clients.
- Assisted with interviewing and training newly hired designers to follow best practices of digital marketing design.
- Designed static retargeting banner ads and emails in Photoshop.
- Established landing pages in Unbounce.
- UX/UI lead for developing internal project management system used by all teams, working with developers directly to build out the tool.
- Conducted user research and usability testing to identify design improvements based on feedback.
Education
BFA - Graphic Design
Central Michigan University
Mt Pleasant, MI01-2011
Skills
- Visual concept development
- UX/UI Design
- Wireframing and prototype design
- User-centric mobile design
- Digital illustration
- Brand development
- Responsive design
- Adobe creative suite
- HTML and CSS coding
- Presentation design
- Content management systems
Timeline
Lead Digital Designer
Minitab LLC
12.2019 - 01.2026
Freelance Digital Designer
Newark
01.2018 - 01.2019
Digital Designer
Zacks Investment
01.2016 - 01.2018
Lead Digital Designer
Measured Marketing
01.2013 - 01.2016
BFA - Graphic Design
Central Michigan University