Maureen E. Saurino
Westfield,NJ
Summary
Results-driven marketing professional with extensive experience in fixture rollout programs and in-store retail management. Demonstrated success in negotiating licensed categories and enhancing product visibility through innovative VM packaging solutions. A seasoned marketer developing DTC market strategies that deliver positive top line results.
Overview
28
28
years of professional experience
Work History
Caregiver/PTO Board Member
Family Members
Westfield, NJ
06.2015 - Current
- Achieve efficient project management and creative problem-solving skills, adapting to the ever-changing schedule of three children.
- Support the PTO board by developing strategies for increasing parent involvement in PTO activities. Conduct monthly board meeting with other board members to discuss upcoming events and activities.
Coach Footwear Marketing Licensed Categories
Global Brands Group
New York, NY
01.2007 - 06.2015
- Collaborated with Coach Corporate to efficiently coordinate national trade show budgets, successfully conceptualize, plan, and execute the branding and visual presentation of the NY showroom and both domestic and International trade show booths during market weeks.
- Achieved successful implementation of the fixture rollout program for designated retail installation properties in major retailers such as Nordstrom, Macy's, Bloomingdale's, and Saks.
- Maintained and organized a comprehensive store-by-store planogram library, tracking accurate counts of fixture inventory.
- Educated field employees and sales associates to grow the business via coop marketing, in-store events, and the development of B2B training and sales materials.
- Conceptualize, create, and execute localized content across digital channels, including websites, CRM, social media, and third-party performance marketing.
Senior Retail Marketing Manager
Polo Ralph Lauren, Lauren Ralph Lauren
New York, NY
01.2003 - 01.2007
- Prepared and wrote merchandising directives to be carried out by the field team and selling specialists.
- Executed in-store events calendar in relation to new store openings and promotional programs.
- Collaborated closely with the Vice President of Marketing to curate merchandise selection and styling for NYC wholesale flagships.
- Monitored all dot-com partners, ensuring all content was approved and accurate.
- Collaborated on initiatives for the successful launch of Lauren Active and Lauren Jeans Company brands, securing a premier market position.
- Managed and mentored a supporting team of two.
Marketing Manager
Jones Apparel Group, Lauren Ralph Lauren
New York, NY
01.2000 - 01.2003
- Streamlined the execution of various in-store events, resulting in a higher customer engagement rate.
- Coordinated advertising layouts for newspapers and magazines throughout the nation.
- Managed printing process for various direct mail pieces such as mailers, look books, and invitations.
- Tracked and monitored $3 million advertising co-op budget.
Mademoiselle Magazine Merchandising Coordinator
Conde Nast Publications
New York, NY
01.1997 - 01.2000
- Managed all RFP requests from sales staff.
- Developed and implemented value-added programs for clients in collaboration with the College Issue.
- Researched and planned venues related to special events and premium distribution.
Education
Bachelor of Arts - Economics
St. Francis College
Associates - Fashion Merchandising Management
Fashion Institute of Technology
Skills
- InDesign, Microsoft Word, PowerPoint, Adobe, Photoshop, Illustrator,
Timeline
Caregiver/PTO Board Member
Family Members
06.2015 - Current
Coach Footwear Marketing Licensed Categories
Global Brands Group
01.2007 - 06.2015
Senior Retail Marketing Manager
Polo Ralph Lauren, Lauren Ralph Lauren
01.2003 - 01.2007
Marketing Manager
Jones Apparel Group, Lauren Ralph Lauren
01.2000 - 01.2003
Mademoiselle Magazine Merchandising Coordinator
Conde Nast Publications
01.1997 - 01.2000
Bachelor of Arts - Economics
St. Francis College
Associates - Fashion Merchandising Management
Fashion Institute of Technology