Marco Herrera
Orlando,FL
Summary
Charismatic and motivated leader with a proven record of success in growing racquets programs at high end private clubs through superior customer service, member engagement, and embracing organizational traditions and values. Accomplished professional works closely with all other departments, oversees growth, and ensures the Club’s financial goals and objectives are met.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Racquets
Isleworth Golf & Country Club
07.2017 - Current
- One of the leading Country Clubs in the U.S.A for highest standards in Amenities, Service, Facilities and Membership, a Platinum Club of America
- Corporate owned by the Tavistock Group, ranked number 14th on the platinum clubs of America and 24th ranked Club on the World’s Platinum List
- Distinguish Club Elite award from BoardRoom magazine
- Managed and directed all racquets related functions and programs including Women’s & Men’s Teams, Junior Development, Program Activities, Special Events, Customer Service/Relations, Staff Management, Pro Shop Operations and Departmental Annual Budgeting
- Created innovative events encouraging membership retainment such as: Xglosive Tennis, Tennis Jai-Alai, Themed Member Socials, Parent-Child Events, Jr, tennis Carnivals, Padel Leagues and Tennis & Pickleball Davis Cup events to date
- Ensured seamless day-to-day operations of the racquets department, maintaining high standards of service and facility upkeep
- Enhanced member experience through staff training as well as offered continuing education opportunities, which has contributed to Isleworth’s program being recognized as the leading tennis operation in central Florida
- Instrumental in the development and implementation of new court reservation platform for all racquet members
- Develop budget for the year and conduct several committees
- Establish exceptional programming with unparalleled customer service
Head Tennis Professional
Isleworth Golf & Country Club
02.2011 - 01.2017
- Interim Tennis Director during the summer months
- Developed comprehensive training programs for both beginner and advanced players, resulting in improved skill levels.
- Managed daily operations of the tennis facility, ensuring a smooth experience for members and guests.
- Organized and executed successful tournaments, fostering a competitive yet friendly environment among participants
- Coordinate all aspects of all programs and events
- Assisted with buying, pro shop sales, inventory, and budgeting for the racquets program.
- Liaison to all 11 ladies teams overseeing the program towards expansion.
Tennis Professional
Isleworth Golf & Country Club
05.2008 - 01.2011
- Junior Coordinator and Men’s Coordinator
- Develop with Director of Tennis a comprehensive program for men adults and juniors including competitive and recreational activities
- Responsible for arranging men’s team practices on a weekly basis
- Coordinate home and away matches for juniors
- Develop and administer a junior house league
- Handle parent concerns related to their child’s development
- Maintain a billing/attendance record for the junior tennis program with the Pro Shop Manager
Tennis Professional
Manchester Athletic Club
12.2007 - 04.2008
- Supervised and coordinated tennis functions, tournaments, social and special events
- Teaching junior and senior club players
- Develop with the junior coordinator a plan to train junior players
- Organize ladies team practices
Tennis Professional (Seasonal)
New Canaan Field Club
06.2007 - 08.2007
- Social Program Coordinator
- Competitive and social programming for all levels
- Organized schedules for 300+ junior and 200+ senior club players, divided by age and ability
- Coached junior team to claim the County Championship
- Organize and coordinate 200 programmed events in the summer
- Coached 9 ladies team and 7 men’s teams
- Organized team practices for ladies teams
- Written Critiques on ladies team matches
- Pro shop management
- Ordered merchandise of all hard goods
Education
B.S. - Management/Marketing
Hampton University
Hampton, VA12.2007
Associates Degree - Business
Independence Community College
Independence, KS05.2005
Skills
- Enthusiastic motivator, with strong people skills and leadership ability
- Former hitting partner of Alejandro Falla (ATP#48), Robert Farah - Sebastian Cabal (ATP doubles #1)
- Member engagement and satisfaction
- Expertise in special event coordination
- Strong customer service focus
- Proven success in growing racquets programs while focusing on members
- Tennis, Padel and Pickleball programming
- Continuous ongoing growth and success in private clubs
Accomplishments
RSPA Florida ranked 4th in the State of Florida
MEAC Conference Team Championship and NCAA Nationals First Round
Hampton University, Full Athletic Scholarship for Varsity Tennis
Certification
RSPA Elite Professional
RSPA Padel Certified
RSPA Wheelchair Certified
PTR Certified
PPR Certified
USTA Safe Play Certified
USTA Member
LANGUAGES:
Fluent in English, Spanish
Timeline
Director of Racquets
Isleworth Golf & Country Club
07.2017 - Current
Head Tennis Professional
Isleworth Golf & Country Club
02.2011 - 01.2017
Tennis Professional
Isleworth Golf & Country Club
05.2008 - 01.2011
Tennis Professional
Manchester Athletic Club
12.2007 - 04.2008
Tennis Professional (Seasonal)
New Canaan Field Club
06.2007 - 08.2007
Associates Degree - Business
Independence Community College
B.S. - Management/Marketing
Hampton University
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