Summary
Overview
Work History
Education
Skills
Timeline
Generic

Maurice Burke

Los Angeles,CA

Summary

Skilled Activation Specialist with experience in managing and implementing promotional campaigns. Strengths include strategic planning, digital campaign activation, and cross-functional collaboration. Demonstrated ability to drive growth while ensuring operational efficiency.

Overview

6
6
years of professional experience

Work History

Integrated Media Activation Specialist

Apple Inc.
Culver City, California
04.2022 - Current
  • Media planning
  • Cross team collaboration for performance and awareness campaigns
  • Leading vendor outreach and communication
  • Audience creation and trafficking
  • Digital campaign activation (Google Ads, The Trade Desk, DV360, Yahoo DSP)
  • Creative rotations for managed campaigns
  • IO contracts
  • Campaign optimization to ensure promotional goals are met
  • Analyzing data to create meaningful insights for internal stakeholders
  • Deck creation and presentations

Programmatic Digital Media Specialist

Rubin Postaer & Associates
Santa Monica, CA
03.2021 - 04.2022
  • Digital campaign activation (Yahoo DSP, The Trade Desk, Google DCM)
  • Campaign optimization to ensure promotional goals are met
  • Gathering insights for client facing reporting cadences
  • Completing ad hoc projects for special client requests
  • Leading vendor outreach and communication

Digital Media Coordinator

Rubin Postaer & Associates
Santa Monica, CA
01.2020 - 03.2021
  • Audience trafficking
  • Managing creative rotations for programmatic and social campaigns
  • Assisting in reporting tasks and ad hoc projects
  • Billing and invoice processing

Education

Bachelor of Science - Business Administration: Marketing

California State University Long Beach
Long Beach, CA
05-2019

Skills

  • Digital campaign activation
  • KPI monitoring and optimization
  • Analytical skills
  • Internal reporting
  • Deck creation
  • Yahoo DSP
  • Trade Desk DSP
  • Media Ocean Prisma
  • Google DCM
  • Google Ads (Demand Gen, CTV, Video)
  • Ability to delegate priorities and multitask

Timeline

Integrated Media Activation Specialist

Apple Inc.
04.2022 - Current

Programmatic Digital Media Specialist

Rubin Postaer & Associates
03.2021 - 04.2022

Digital Media Coordinator

Rubin Postaer & Associates
01.2020 - 03.2021

Bachelor of Science - Business Administration: Marketing

California State University Long Beach
Maurice Burke