MAURICE J. BYRDSONG
USA
Summary
Strategic and client-focused account manager with over 4 years of experience in managing key accounts and delivering exceptional client service and over 8 years of marketing. Proven track record in driving revenue growth, enhancing client satisfaction, and leading cross-functional teams to achieve business goals. Adept at building and nurturing strong client relationships, identifying growth opportunities, and executing data-driven strategies to maximize client success
Overview
9
9
years of professional experience
1
1
Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work History
Account Manager
Digital Marketing Advantage
07.2024 - Current
- Increased client ROI by 40% through data-driven strategies, optimized campaigns, and continuous performance analysis.
- Secured $20K in upsells and contract renewals in my first 3 months, driving portfolio growth and strengthening client partnerships.
- Acted as the primary point of contact for clients, fostering strong relationships and ensuring consistent communication on project progress and goals.
- Collaborated with internal teams to execute customized marketing strategies that aligned with client objectives and timelines.
- Analyzed campaign performance, provided detailed reports, and recommended actionable insights to improve results and meet KPIs.
Marketing Manager
2POINT Agency
10.2023 - Current
- Managed a portfolio of key client accounts: Overseeing a diverse range of clients, I ensured their needs were met by developing and maintaining strong relationships, resulting in consistent client satisfaction and a 20% increase in retention rates
- Developed and implemented customized marketing strategies: Collaborated closely with clients to understand their unique business objectives, crafting tailored marketing plans that led to a 45% increase in engagement and visibility across multiple platforms
- Led cross-functional teams in executing client campaigns: Directed efforts across departments, coordinating between marketing, creative, and analytics teams to streamline project workflows, reducing project turnaround time by 20% and boosting overall efficiency
Client Marketing Manager
S.J.Hemley Marketing
05.2022 - 02.2024
- Spearheaded client acquisition efforts: Played a pivotal role in identifying and pursuing new business opportunities, successfully securing three major accounts, each generating over $100,000 in annual revenue and contributing to the company's growth
- Managed client relationships: Actively engaged with clients to ensure alignment with their strategic goals, resulting in a 30% increase in brand presence through partnerships and collaborations with media outlets and digital content creators
- Realigned client budgets: Conducted detailed financial analysis to identify cost-saving opportunities, reducing client marketing expenses by 20% while maximizing the effectiveness and reach of campaigns, leading to higher ROI
Campaign Manager | Content Marketing Manager
Interupt Media
10.2020 - 05.2023
- Directed client campaigns that achieved a 23% increase in customer retention: Designed and executed multi-channel marketing campaigns, focusing on customer lifecycle management and personalized outreach, significantly improving retention rates and customer loyalty
- Collaborated with sales teams to develop targeted promotional materials: Worked closely with sales teams to create customized marketing collateral that directly addressed client pain points, leading to a 15% increase in the generation of qualified leads
- Refined client reporting and analytics: Utilized advanced analytics tools to monitor campaign performance in real-time, providing clients with actionable insights that improved overall campaign efficiency by 25%, leading to more informed decision-making
Content Strategist | Sr Content Strategist
Beacons Point
10.2017 - 11.2020
- Improved client organic traffic by 35% through content strategy: Developed a comprehensive content strategy focused on SEO and audience engagement, resulting in a significant boost in organic traffic and improved search engine rankings for client websites
- Managed a team of writers and editors: Led a creative team responsible for content creation, ensuring high-quality output that met client standards
- Implemented process improvements that led to a 98% on-time delivery rate and a 43% increase in production efficiency
- Strengthened client SEO efforts: Conducted keyword research and optimized content for search engines, leading to a 30% improvement in search engine rankings for targeted keywords, enhancing client visibility and online presence
Content Writer | Marketing Specialist
GINI
12.2015 - 11.2017
- Boosted client lead generation by 35% through email marketing: Developed and executed targeted email marketing campaigns, leveraging segmentation and personalized content to engage potential customers, significantly increasing lead generation and conversion rates
- Conducted market research that informed product development: Performed in-depth market analysis to identify emerging trends and customer preferences, contributing to the successful launch of three new product lines and a 10% increase in annual revenue
- Raised client website conversion rates by 15%: Implemented A/B testing on landing pages and refined call-to-action strategies, optimizing user experience and increasing conversion rates, ultimately driving higher sales and revenue for clients
Education
Bachelor of Science - Marketing
Capella University
Minnesotta, MN05.2017
Sociology - undefined
Laney College
Oakland, CA05.2013
Skills
- Digital Marketing
- SEO/SEM
- Google Analytics
- Google Ad management
- Campaign Management
- Facebook Ad management
- Client Relations
- Team building
- Customer Acquisition
- Revenue Growth Strategies
- Budget Management
- Strategic Account Planning
- Cross-functional Team Leadership
- Data-Driven Decision Making
Certification
- Google Analytics 4, Which institution provided the course?
- Google Ads, Which institution provided the course?
- HubSpot Marketing Hub Software, Which institution provided the course?
- HubSpot Sales Hub Software, Which institution provided the course?
- HubSpot Service Hub Software, Which institution provided the course?
Accomplishments
- Achieved a 20% increase in client retention by implementing strategic account planning and personalized relationship management, resulting in stronger client loyalty and long-term partnerships.
- Led initiatives that contributed to a 45% increase in client revenue through cross-selling and upselling strategies, identifying opportunities to expand client portfolios and enhance their marketing efforts.
- Reduced client marketing expenses by 20% through strategic budget management and cost optimization, focusing on maximizing the impact of every dollar spent while maintaining high-quality service delivery.
- I led a team that boosted lead generation by 70% through effective multi-channel marketing campaigns at Beacons Point.
- Improved team productivity by 30% through collaborative leadership, implementing performance management systems that fostered accountability, streamlined workflows, and encouraged innovation within the team.
Work Preference
Work Location
RemoteImportant To Me
Work from home optionCompany CulturePersonal development programsTimeline
Account Manager
Digital Marketing Advantage
07.2024 - Current
Marketing Manager
2POINT Agency
10.2023 - Current
Client Marketing Manager
S.J.Hemley Marketing
05.2022 - 02.2024
Campaign Manager | Content Marketing Manager
Interupt Media
10.2020 - 05.2023
Content Strategist | Sr Content Strategist
Beacons Point
10.2017 - 11.2020
Content Writer | Marketing Specialist
GINI
12.2015 - 11.2017
Sociology - undefined
Laney College
- Google Analytics 4, Which institution provided the course?
- Google Ads, Which institution provided the course?
- HubSpot Marketing Hub Software, Which institution provided the course?
- HubSpot Sales Hub Software, Which institution provided the course?
- HubSpot Service Hub Software, Which institution provided the course?
Bachelor of Science - Marketing
Capella University
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