Maxwell Gilbert
Lancaster
Summary
SEO Specialist with experience driving organic growth through technical SEO and strategic search initiatives. Skilled in improving crawlability, site structure, and keyword targeting across large-scale websites (300+ pages), including resolving keyword cannibalization and enhancing search visibility.
Drove positive year-over-year organic traffic growth across multiple client accounts through technical and strategic SEO initiatives. Experienced in leveraging Google Analytics and Search Console to identify opportunities, improve rankings, and increase organic traffic. Focused on delivering measurable impact through SEO strategies aligned with business goals and user intent.
Overview
4
4
years of professional experience
Work History
Search Engine Optimization Specialist
EverCommerce
08.2024 - Current
- Managed SEO strategy and execution across multiple client accounts, optimizing site performance, keyword targeting, and content structure to improve organic visibility
- Conducted comprehensive technical SEO audits using tools such as Screaming Frog and SEMrush, identifying issues related to crawlability, indexing, site architecture, and internal linking
- Led efforts to resolve keyword cannibalization across large-scale websites (300+ pages), improving keyword clarity and strengthening rankings for core search terms
- Analyzed organic performance using Google Analytics and Google Search Console, identifying trends and opportunities to increase traffic, impressions, and click-through rates
- Implemented on-page optimizations including title tags, meta descriptions, header structure, and content alignment to better match search intent and improve SERP performance
- Collaborated with developers and cross-functional teams to implement technical improvements such as site speed optimization, mobile usability, and structured data enhancements
- Performed competitive and SERP analysis to inform SEO strategy, uncover content gaps, and identify opportunities for growth
- Monitored and reported on key SEO KPIs, providing actionable insights and strategic recommendations to drive continuous improvement
Search Engine Optimization Analyst
Range Marketing
06.2022 - 07.2024
- Developed and implemented techniques for increasing page visits and engagement.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Devised effective link-building campaigns to increase website authority and visibility.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority
Education
Bachelor of Science - Marketing
Canisius University
Buffalo, NY12-2023
Skills
- Search Engine Optimization (SEO)
- Technical SEO
- Keyword Research & Search Intent
- On-Page Optimization
- SEO Strategy
- Google Analytics (GA4)
- Screaming Frog
Timeline
Search Engine Optimization Specialist
EverCommerce
08.2024 - Current
Search Engine Optimization Analyst
Range Marketing
06.2022 - 07.2024
Bachelor of Science - Marketing
Canisius University