Maxwell McKenna
Jamaica,NY
Summary
Hardworking college student driven to make a difference in any work or educational setting. Advanced computer proficiency with hands-on training in Marketing campaign development and analyzing business strategies. Solid background in office dynamics and supporting team needs with a positive attitude. Flexible, hardworking, and resourceful team player focused on boosting productivity and performance while developing strategies to improve efficiency.
Overview
3
3
years of professional experience
Work History
Co-founder, ZMM Organization LLC
05.2022 - Current
- Remote, part-time collaborative effort
- Conduct target market research to scope out industry competition and identify advantageous trends.
- Utilize Chinese websites to sell products in the United States.
- Communicate with suppliers in China as needed.
- Sell limited products on Amazon.
Marketing and Business Strategy Internship
Redzone Wireless
06.2022 - 08.2023
- Supported the Redzone Marketing team in their daily tasks including the creation of Google Search and Display Ad Campaigns, monitoring Google Analytics, writing and sending email campaigns, attending field events, and designing imagery for Social Media content.
- Designed and coordinated the production of custom packaging for Redzone's new Internet backup device which is currently used for customer distribution.
- Worked closely with Redzone's contracted web developer and contributed key imagery, taglines, and slogans for new webpage designs and field-marketing materials.
- Gained valuable experience working with management at Redzone (Internet Service Provider) and offered insightful suggestions to help strategize direct impacts on market competition by analyzing value-based strategies over typical industry price wars. These interactions have continued to shift Redzone's focus away from lowering prices, and adopt a more optimized strategy for promoting their industry value.
- Gathered over 40,000 warm email leads and conducted an in-state interest survey about Home Internet backup and reasonable price points with __% participation which helped to initiate the expansion of Redzone's product offerings.
- Assisted in the initiation of a channel-partner strategy for Backup Internet Solutions for Businesses.
- Gained valuable hands-on experience in various software programs, including Excel, Creatopy, Adobe Express, Grammarly Google Suite, Mail Chimp, and Chat GPT/ Dalle.
Bank Teller
Santander Bank
10.2020 - 05.2021
- Managed high-volume transactions during peak hours while maintaining attention to detail, ensuring quality customer experience, and minimizing wait time.
- Answered customer inquiries regarding account balances, transaction history, service charges, and interest rates.
- Provided quality customer service and established trust with clients by maintaining confidentiality and protecting sensitive financial information.
Education
Bachelor of Science - Business Administration And Management
St. John's University, Tobin College of Business
Queens, NY05.2025
Skills
- Mandarin Chinese Fluency-13 years of one-on-one authentic instruction Fluency
- Marketing: Google Ad Campaigns, Google Analytics, Adobe Suite, Creatopy, ChatGPT, Social Media
- Google and Microsoft Office Suites including Excel
- Coding: Wireframe Apps, UI/UX, software development
- Team Collaboration
- Attention-to-Detail Presentation Skills
- Meeting Coordination and Implementation
- Brand Development
Languages
Chinese (Mandarin)
Professional Working
Timeline
Marketing and Business Strategy Internship
Redzone Wireless
06.2022 - 08.2023
Co-founder, ZMM Organization LLC
05.2022 - Current
Bank Teller
Santander Bank
10.2020 - 05.2021
Bachelor of Science - Business Administration And Management
St. John's University, Tobin College of Business