May Heng
Tustin,CA
Summary
Creative and results-driven social media specialist with experience growing audiences across TikTok, Instagram, Pinterest, and Depop. Skilled in content strategy, short-form video, and cross-platform community engagement. Passionate about gaming, collectibles, and building immersive experiences that resonate with niche audiences. Adept at creating campaigns that drive engagement, brand awareness, and measurable business results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Shift Lead Manager
Donut Star
Tustin, California
12.2016 - Current
- Led daily shift operations, including scheduling, task assignments, and workflow management.
- Trained team members on procedures, policies, and effective operational methods.
- Monitored employee performance and provided constructive feedback to improve productivity.
- Designed marketing materials including banners, menus, business cards, and posters for promotions and events, applying visual and content design skills.
Field & Orchard Intern
CSUF Arboretum
Fullerton, California
08.2024 - 12.2025
- Created and managed Instagram posts to promote seasonal flowers, fruits, and arboretum events, increasing community engagement.
- Assisted with event planning, support and execution of in-person engagements.
- Collaborated with staff to design visually appealing displays and support outreach efforts.
- Engaged with visitors on-site to strengthen the arboretum’s community presence.
Education
Bachelor of Arts - Business Administration- Marketing
California State University, Fullerton
Fullerton, CA05-2025
Skills
- Social Media & Content: TikTok, Instagram, Pinterest, Depop; short-form video, photography, graphics, and visual storytelling (Canva, Procreate, Photoshop)
- Analytics & Strategy: Google Analytics, Meta Business Suite, Hootsuite, Qualtrics, SEO; campaign optimization and performance tracking
- Marketing & Community Engagement: Influencer marketing, brand storytelling, audience growth, engagement strategies
- Software Tools: Microsoft Office (Excel, Word, PowerPoint), SPSS
Certification
- Master Scenario Analysis in Excel for Business and Planning
- Marketing Customer Analytics, Segmentation & Targeting
- Google AD Essential Training
Hobbies & Interests
- Passionate gamer across multiple platforms (Steam, Nintendo, PlayStation) with a strong interest in indie and community-driven games.
- Collector of physical media, video games, and figures, with a focus on preserving and celebrating gaming culture.
- Content creator in free time, sharing gaming, lifestyle, and creative posts across TikTok, Instagram, and Pinterest.
Timeline
Field & Orchard Intern
CSUF Arboretum
08.2024 - 12.2025
Shift Lead Manager
Donut Star
12.2016 - Current
Bachelor of Arts - Business Administration- Marketing
California State University, Fullerton