May Yousif
ASHBURN,VA
Summary
Talented Digital Marketing excited to bring 3-year background and expertise to growing agency. Highly proficient in analytics to leverage data to drive insights and future strategy development. Proven leader with solid communication and relationship building skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
ICF
Ashburn, United States
08.2022 - Current
- Managed email marketing campaigns from conception to execution.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
- Determined monthly email marketing schedules based on previous campaign performance and market trends.
- Optimized paid social LinkedIn campaigns by performing A/B and multivariate experiments.
- Drafted press releases and blog posts related to digital marketing initiatives.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
Digital Marketing Specialist
Simplilearn
02.2022 - 02.2023
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
Production Assistant
Middle East Broadcasting Networks
04.2017 - 05.2018
- Monitored scene progress and assisted with any adjustments needed by the director.
- Remained alert, active, and ready to respond to requests using variety of available resources.
- Assisted during video shoots by confirming sound quality and adjusting lighting.
- Worked closely with producers to locate and select required footage for broadcast.
- Conducted research relevant to upcoming projects.
- Created policies or procedures for archiving and filing digital and physical collateral.
- Kept records of daily production activities.
- Created and implemented social media strategy across multiple platforms to increase viewership and interaction with industry professionals.
- Analyzed client requests to determine and locate needed information.
- Created storyboards for directors to review before filming began.
Reporter- Fellowship
Voice of America
Washington DC, United States
09.2013 - 06.2014
- Identify, generate, and research political and social issues
- Producing and Conducting radio and newspaper Interviews with prominent political and activist leaders
- Created News reports that showcase and honed my journalistic and editorial skills
- Wrote weekly articles containing audio interviews published on the VOA website and social platforms.
Media Monitoring
Cairo Institute for Human Rights Studies (CIHRS)
Cairo, Egypt
08.2011 - 02.2012
- Collect and analyze data from media channels and Newspapers
- Writing of daily reports and bulletins being produced by the Media Monitoring Center
- Prepare and submit regular qualitative reports to the Monitoring Specialist
- Collect News summaries from Stuff and Voluntaries to enter into the database.
Media Monitoring specialist
Sudanese Development Initiative
Khartoum, Sudan
12.2010 - 07.2011
- Collect and analyze data from media channels and Newspapers
- Writing daily reports and bulletins being produced by the Media Monitoring Center
- Undertake interviews and conduct focus group discussions with media stakeholders
- Prepare and submit regular qualitative reports to the Monitoring Specialist
- Collect News summaries from Stuff and Voluntaries to enter into the database
- Undertake occasional administrative and organizational functions as may be called for from time to time within the media monitoring center
- Write a weekly report in Arabic and English.
Research Assistant
The American University in Cairo
Egypt
10.2008 - 02.2010
- Monitored and Analysis the collected data from newspaper, online news website, Social platform, or Television
- Perform qualitative research method and quantitative research method
- Write a weekly report in Arabic and English.
Education
Bachelor's degree - Computer Science
Modern Academy Maadi
01.2006
Skills
- Digital Marketing Analytics
- Google Analytics
- Social Media Marketing
- Customer Relationship Management (CRM)
- Email Marketing Campaigns
- Social Media Tools
- SEO
- Pay-Per-Click Advertising
- Adobe Creative Suite
Certification
- Content Marketing Foundations
- Advanced Google Analytics
- Social Media Marketing: Strategy and Optimization
- Email and Newsletter Marketing Foundations
Timeline
Digital Marketing Specialist
ICF
08.2022 - Current
Digital Marketing Specialist
Simplilearn
02.2022 - 02.2023
Production Assistant
Middle East Broadcasting Networks
04.2017 - 05.2018
Reporter- Fellowship
Voice of America
09.2013 - 06.2014
Media Monitoring
Cairo Institute for Human Rights Studies (CIHRS)
08.2011 - 02.2012
Media Monitoring specialist
Sudanese Development Initiative
12.2010 - 07.2011
Research Assistant
The American University in Cairo
10.2008 - 02.2010
Bachelor's degree - Computer Science
Modern Academy Maadi