Maya Behl

Worked on Shure’s Global Amazon team to further build out Amazon Live, Creator, and Inspire programs.

• Achieved significant improvement in key livestream metrics in the span of two months - 164% increase in unmuted views, 663% increase in total watch time, 191% growth in average watch time per viewer, and 288% increase in direct livestream product sales.
• Presented to Marketing Leadership team a best practices playbook and database to track key livestream metrics.
• Produced content for Amazon Live, Creator, and Inspire programs and hosted Amazon Livestreams 2 to 3 times weekly.

Worked for VP of Sales, Creative Director, and Research Director at CBS (Midwest Region)

• Increased projected revenues for 2024 political ad spend by 21% through increasing rate sheet based on benchmark pricing analysis.
• Constructed marketing deck for ad buyers articulating value proposition of CBS Sports recently acquired “Big 10 Package” product..
• Designed content for 6 thirty second TV slots for “Keep Streaming Campaign” under direction of Creative. To be aired in Q3 2023

Led assistance in go-to-market strategy for GOF’s new product launch.

• Managed 4-person team for 6-month project through CMC. Instituted work plans, reviewed deliverables, and led client meetings.
• Performed customer discovery and product differentiation analysis through beta testing of energy elixir juices to college students.
• Raised Instagram followers by 920% & “likes” by 700% within 2 months through content and influencer collaboration recommendations.

Worked for Subsidiary Hubbard Radio

• Composed inbound marketing content through developing digital marketing educational blogs targeted to local businesses.
• Represented Hubbard Chicago’s radio stations (WTMX, WSHE, & WDRV) at community and sales promotional events to drive traffic.

a 501(c)(3) Non-profit (www.aaNewERA.com) focused on arming K-12 girls with the tools to navigate sexual harassment & violence-related issues.

• Cultivated over 250 “local activists” and raised over $25K through digital, traditional, and strategic partnership marketing channels.
• Delivered national digital & TV advocacy spots on CBSThisMorning, CBSEveningNews, and Ms. Magazine.