Mckayla Luck-Burns

• Successfully managed a diverse portfolio of three distinct brands, driving sales growth across both on-premise and off-premise markets in the Dallas area.
• Developed and executed strategic sales plans to increase brand presence in key accounts, resulting in a significant market share increase within a competitive landscape.
• Built and maintained strong relationships with a wide range of accounts, ensuring consistent product placements and high levels of customer satisfaction.
• Led and mentored a team of demo ambassadors, providing training and support to ensure effective product demonstrations and brand representation.

Managed over 500 accounts and performed full sales cycle duties, increasing annual sales. Helped grow a start- up spirits company over 300% over a 2 year time period.

• Maintained relationships with key accounts such as Hooters, Little Woodrow's, Aramark, Levy, and many hospitality groups.
• Executed On- Premise incentives with Distributors & On- Premise accounts.
• Established menu placements with over 100 On-Premise accounts.
• Carried out Off- Premise work such as demos, tastings, and events.
• Sold into 120 independent liquor stores.
• Maintained relationships with Chain liquor stores such as Total Wine, Specs, and Twin Liquors.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.

• Analyzed web traffic for performance and practiced search engine optimization to maximize efforts in creating brand awareness.

• Managed social media accounts and campaigns with brand ambassadors.

• Helped generate and compile new leads for potential client growth.

• Oversaw office inventory by restocking supplies and submitting purchase orders.

• Processed payments and updated accounts to reflect balance charges.

• Maintained daily calendars, set appointments with clients and planned daily office events.

• Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
• Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
• Worked with POS system to place orders, manage bills, and handle complimentary items.