McKensey Hendrix
La Crosse,WI
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Westby Cooperative Creamery
04.2020 - 01.2024
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Collaborated with cross-functional teams to align content marketing efforts with company goals.
- Boosted brand awareness through the development of compelling social media content and campaigns.
- Increased product sales through monthly retail promotions.
- Enhanced B2B communications in creating attractive sales collateral.
Bartender/Server Assistant
The Charmant Hotel
10.2019 - 05.2021
- Increased customer satisfaction by providing excellent service and crafting high-quality cocktails.
- Reduced wait times for drinks by efficiently managing the bar area and prioritizing orders.
- Maintained a clean and organized workspace, ensuring compliance with health and safety regulations.
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Maintained a clean and orderly dining area for an enjoyable guest experience.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
Financial Representative Intern
Northwestern Mutual
06.2019 - 08.2019
- Enhanced client satisfaction by providing personalized financial advice and solutions.
- Explored new business opportunities with prospective clients through networking events and referrals.
- Attended industry conferences and workshops to enhance knowledge of the latest financial planning best practices.
- Developed strong interpersonal skills through regular interactions with diverse clientele across different industries.
- Strengthened client relationships through timely follow-ups and regular communication.
Education
Bachelor of Science - Marketing
University of Wisconsin - La Crosse
La Crosse, WI05.2020
Skills
- Market Analysis
- Social Media Management
- Digital Marketing
- Strategic Planning
- Copywriting
- Time Management
- Inbound Marketing
Certification
- MS Excel - Advanced | Western Technical College (Aug. 15, 2023)
Timeline
Marketing Specialist
Westby Cooperative Creamery
04.2020 - 01.2024
Bartender/Server Assistant
The Charmant Hotel
10.2019 - 05.2021
Financial Representative Intern
Northwestern Mutual
06.2019 - 08.2019
Bachelor of Science - Marketing
University of Wisconsin - La Crosse
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