McKenzy Braaten

• Oversee marketing efforts dealing with property management, investment and development
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Spearheaded development of thought leadership pieces that positioned company as authority in its field, grew with the company from three employees to 100+
• Increased media coverage with targeted pitches, press releases, and tailored story angles.
• Collaborated with cross-functional teams to align messaging strategies across all departments.
• Built strong relationships with key stakeholders, ensuring alignment on messaging and priorities.
• Mentored over 20 junior team members, providing guidance on best practices in public relations and corporate communications strategies.
• Managed budgets and resources efficiently to deliver impactful communication programs.
• Organized successful events that strengthened brand awareness and fostered stakeholder relationships.
• Led Office, HR, Property Management, Marketing, Communications team as part of leadership position
• Optimized social media presence by creating engaging campaigns and monitoring performance metrics.

• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Create proposals and PowerPoints in response to the RFP/RFQ to receive and attain new projects.
• Improved website visibility through development and implementation of SEO strategies along with create a new website for two companies.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.

Taught communications courses, providing instruction to up to 20+ undergraduate students per class.

• Created syllabus and instructional plans for each class session in accord with stated course objectives.
• Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
• Empowered students to take ownership of their education by facilitating opportunities for independent research projects within specific areas of interest.
• Encourage students to engage in public speaking and communications.

• Collaborated with other marketing directors to come up with used agriculture/construction equipment sales ads & videos
• Completed weekly advertisements, newsletters, blog posts, and marketing ideas to promote equipment
• Attended trade & farm shows, interacted with customers about equipment and encouraged trusting relationships.
• Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
• Contributed to successful product launches through meticulous coordination of promotional events and activities.
• Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.

• Effectively submitted the amount of airtime each song had throughout the week
• Portrayed the station’s brand advocacy in a professional manner at live events/promotions
• Edited audio & copy for syndicated radio programs.

• Demonstrate integrity by handling cash and credit card transactions
• Provide excellent customer service by being attentive and responsive to customers
• Flexible and Adaptable by picking up shifts as needed while working in a fast-paced environment.

• Officiated over 60 volleyball games for Sophomore, Junior Varsity and Varsity matches
• Enforced the official volleyball rules amongst all teams and coaches
• Interacted and executed leadership with many different age groups, parents, players, and officials.

• Responsible for swiping ID’s allowing student/ faculty access
• Scheduled appointments for personal trainers, dietitians and the massage therapist
• Assisted managers & supervisors with interviews in the hiring process.

• Taught and instructed basic English lessons including vocabulary, grammar checks, and research papers
• Graded rough drafts, outlines, works cited pages, research papers, semester tests, vocab and grammar tests.
• Evaluated student work fairly and consistently, offering detailed feedback to guide future improvement efforts.
• Promoted critical thinking skills by challenging students to analyze literary texts and express their interpretations in written assignments.
• Boosted students'' reading and writing skills through targeted lessons, group activities, and individualized support.
• Managed classroom behavior effectively, implementing consistent expectations and consequences for all students.
• Served as a positive role model for students, demonstrating respect, empathy, and professionalism in all interactions.