Meagan Cavanaugh
Binghamton
Summary
Brand marketing and events operations professional with extensive experience coordinating and executing trade shows, customer events, and industry engagements in fast-paced, highly visible environments. Known for owning complex logistics, vendor relationships, marketing asset readiness, and cross-functional coordination while ensuring consistent brand presentation. Brings a strong background in customer-facing work, operational problem-solving, and administrative and financial oversight, with a leadership style grounded in collaboration, accountability, and follow-through.
Overview
20
20
years of professional experience
Work History
Brand Marketing Tradeshow & Events Specialist
The Raymond Corporation
Greene
02.2024 - Current
- Coordinate the planning, logistics, and execution of national and regional trade shows, customer events, and industry engagements to support brand and business objectives.
- Serve as the primary point of contact for trade show vendors, exhibit houses, logistics partners, and industry associations, ensuring clear communication and smooth execution.
- Ensure consistent brand presentation across all external-facing events by overseeing marketing assets, displays, demo equipment, signage, and promotional materials.
- Manage the storage, transportation, setup, and teardown of trade show displays and event assets across multiple locations and timelines.
- Coordinate event-related travel logistics including hotel room blocks, transportation, group meals, and customer appreciation events.
- Coordinate catering for hotels, sponsorships, and customer events, balancing logistics, timing, and attendee experience.
- Support video and photography production logistics tied to marketing initiatives, product launches, and customer-facing content.
- Process invoices end-to-end—from receipt and validation through coordination and payment—for trade shows, logistics, catering, memberships, photoshoots, and customer events.
- Collaborate cross-functionally with brand marketing, product management, sales, operations, and external partners to align timelines, messaging, and execution needs.
- Travel approximately 55–59 days annually (21–23% of working days), including frequent weekend travel and extended on-site event days, to support execution and real-time problem solving.
Outreach & Admissions Counselor
Oneonta Job Corps
09.2023 - 02.2024
- Built and maintained working relationships with school districts, workforce agencies, social services, and community organizations.
- Represented the organization at college fairs, career fairs, and community events through presentations and one-on-one consultations.
- Managed multiple concurrent priorities including applicant screening, documentation, data entry, and weekly reporting.
- Facilitated individual and group orientations both in person and virtually, adapting communication style to diverse audiences.
- Maintained accurate records and reports to support program goals and accountability.
Manager/Server/Bartender
Little Venice Resturant
Binghamton
03.2010 - 08.2023
- Maintained professional, organized, and safe environment for employees and patrons.
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers.
- Ownership of bar, tabled section, retail store, and take out services in fast paced environment.
Owner / Operator
Stop That Game Truck
07.2018 - 10.2022
- Owned and operated a mobile entertainment business serving private, corporate, and community events.
- Served as the primary point of contact from inquiry through event completion and post-event feedback.
- Managed scheduling, logistics, equipment readiness, transportation, setup, and on-site execution.
- Led marketing and branding efforts including content creation, social media, and direct customer outreach.
- Balanced customer experience, operational execution, and business sustainability.
Director of Admissions & Marketing
Bridgewater Center for Rehabilitation and Nursing
03.2012 - 03.2014
- Led admissions and marketing operations supporting long-term care and rehabilitation services.
- Analyzed admissions data to identify trends and support operational planning and continuous improvement.
- Coordinated communication between hospital staff, insurance providers, families, and internal teams.
- Managed sensitive and confidential information in compliance with regulatory requirements.
Community Relations Director
Woodland Manor Assisted Living
03.2006 - 10.2009
- Oversaw community outreach, admissions, and marketing initiatives.
- Served as the primary contact for prospective residents, families, and referral partners.
- Coordinated tours, events, presentations, and referral relationships.
- Managed documentation, contracts, and data tracking to support admissions and reporting.
Education
CProjMgrSu - Project Management Certified -
Syracuse University
Syracuse, NY07-2024
Bachelor of Arts - Psychology
Binghamton University
Binghamton, NYAssociate Degree - Liberal Arts
SUNY Broome
Binghamton, NYSkills
- Brand Marketing Operations
- Trade Shows & Customer Events
- Vendor & Industry Association Coordination
- Marketing Assets, Displays & Equipment
- Event Logistics & Travel Management
- Budget Tracking & Invoice Processing
- Cross-Functional Collaboration
- Customer & Stakeholder Engagement
- Reporting, Documentation & Compliance
- Adaptability
- Judgment
- Problem Solving
Websites
Leadership Experience
- Restaurant Manager, Little Venice, Staff oversight, training, scheduling, and day-to-day operational decision-making.
- Post-Prom Parent Committee Member, Fundraising, event planning, on-site coordination.
- Youth Touchdown Club Member, Event coordination and fundraising ($2,500 raised).
- Former Co-President, Nimmonsburg Youth Association
Timeline
Brand Marketing Tradeshow & Events Specialist
The Raymond Corporation
02.2024 - Current
Outreach & Admissions Counselor
Oneonta Job Corps
09.2023 - 02.2024
Owner / Operator
Stop That Game Truck
07.2018 - 10.2022
Director of Admissions & Marketing
Bridgewater Center for Rehabilitation and Nursing
03.2012 - 03.2014
Manager/Server/Bartender
Little Venice Resturant
03.2010 - 08.2023
Community Relations Director
Woodland Manor Assisted Living
03.2006 - 10.2009
CProjMgrSu - Project Management Certified -
Syracuse University
Bachelor of Arts - Psychology
Binghamton University
Associate Degree - Liberal Arts
SUNY Broome