Meera Iyer

(Exodus is a web 3 Wallet and Browser Extension allowing users to access non-custodial crypto DeFi, NFT, and Play To Earn applications based on blockchain technology; Led team of 30+ FTE to scale revenue from $68 to $133 Mn (Product Marketing, Growth Marketing, Brand & Content, & Social/Community))

• Grew crypto wallet from 4 Mn to 10 Mn customers achieving 25% YTD revenue growth, despite tough market conditions
• Built client partnerships with E Sports & Gaming Platforms to deliver frictionless user experience and drive acquisition & usage
• Led definition of the Exodus brand platform positioning and messaging architecture; Translated this to develop content and digital campaigns to build a powerful “privacy centric” non-custodial brand within the crypto space with 89% retention of “core web 3” enthusiasts
• Built campaign architecture to deliver Brand and Performance marketing across all digital properties, influencer channels, and earned channels to drive top of funnel digital acquisition & brand awareness
• Managed annual budget of $40 Mn to deliver 40% revenue growth through full funnel marketing (SEO/M, Social, Content, Influencer, Affiliate Mktg, Digital Events, CRM & Core Web3 Channels – Reddit & Discord)
• Led team of 30+ FTE across all digital marketing disciplines – Search, Product Mktg, Content, Growth, Social, Brand, & PR; Built high performing team through hiring, motivating & empowering the team across all marketing disciplines.

- Wrote first draft of a Middle Grade novel "Lulu & the Earthly Beings" - a long held dream to work on narrative fiction

(Eka is a Commodity SaaS Platform serving risk mgmt., trading & commodity firms with an innovative SaaS Platform to automate processes from sourcing to shipping & trading) - Grew revenue from $6 Mn to $60 Mn through launching Eka’s disruptive SaaS Commodity Platform in USA, Canada, EMEA and Australia using world class product marketing strategies targeting decision-makers in commodity & trading enterprises

• Deployed and scale account-based marketing (ABM) strategies to grow MQL pipeline & SAL, building up to a $200 Mn + Pipeline
• Analyzed campaign, channel, and pipeline performance, Built Mar tech stack and established processes, metrics & reporting to scale pipeline
• Led Go To Mkt to relaunch Eka across all channels, digital, influencers, partners, and events
• Launched breakthrough brand & product events strategy and won marketing accolades - Fin Tech Innovator, Global Grains Geneva, Nov 2018, 19; Energy Risk USA, March 2019
• Tech Innovator, Bloomberg, April 2019, Com Tech Advisory - Commodity Disruptor 2019-20, Freight- Tech Disruptor -2020
• Led 50+ FTE team globally to scale Lead generation, Marketing, PR & Communications across Asia, EMEA & US

• Built 5-year digital strategy & customer roadmap based on customer insights, mkt trends & cultural norms; Launched & grew Mobile App Based loyalty program at Shell from zero to 17 Mn Customers worldwide to increase engagement & loyalty.
• Prioritized roadmap in order to achieve product goals and metrics.; Analyzed user & product telemetry to assess user experience and iterated app versions to deliver brand value
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Created a unique payment-loyalty program for Shell through linking Dynamic QR based “Chase Pay” API with Loyalty Program; Negotiated the Chase partnership for Shell & executed rapid acquisition of new Shell Pay users through the partnership
• Led a global cross functional team of 33+ FTE across digital marketing, corporate communications, legal, product development, engineering and external partners to build, iterate and launch the Shell Payments App

• Worked in Payments & Corporate Travel across Europe & North America to increase card acceptance, launch innovative products to new segments and executed partnerships to drive growth
• · Built out the Corporate Travel Mid Mkt partnerships organization through recruiting, coaching, and supporting team of 15 FTE in the US, UK, France & Australia

DIRECTOR, EMEA MERCHANT MARKETING

American Express I London

• · Led performance marketing team in in nine countries across EMEA to drive efficient growth, activation and engagement through full funnel marketing from in person visits to telesales/digital follow-up
• · Led team of Brand marketers to shape the American Express brand narrative in EMEA through launching brand campaigns designed to build & protect the Amex reputation with customers & merchants – increased Amex Brand recognition, trust & reputation to historic levels
• · Built KPIs, Budgets, Annual marketing plans & Dashboards across all B2B channels for nine markets to monitor & optimize marketing funnel

MANAGER, STRATEGIC PLANNING

American Express, Global Commercial Services | New York, NY

• · Negotiated & executed Travel Distributor agreements with GDS & Airlines to change Industry Revenue Model through redesigning ticketing product distribution

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