MEGAN MCBRIEN
East Patchogue
Summary
Dedicated business professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the brand. Strong expertise in delivering marketing campaigns, content and presenting innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Adept in creating an engaging environment across multiple channels. Detail-oriented, attentive, strong work ethic.
Overview
5
5
years of professional experience
Work History
Brand Marketing Coordinator
AriZona Beverage Co.
2022.10 - Current
- Liaison between sales and marketing departments to facilitate communication and cooperation
- Develop and execute digital merchandising for retailes to optimize product assortment and to drive conversion rate - i.e. GoPuff, Sheetz, 7-11, Publix. Responsible for providing linking strategy for all channels and ensuring strategy aligns with the brand's goals
- Plan and execute promotional strategies to drive revenue and customer engagement, while maintaining profitability, done in partnership with Digital Marketing, Brand Marketing and Planning teams
- Collaborate with leadership and product management to execute site content/enhancements, as well as marketing activations and promotions
- Oversee, develop and mentor a team of merchandisers
- Closely collaborate with brand and digital marketing teams, operations, planning, customer service and finance to ensure e-commerce business and site experience aligns with our business executive. Staying informed about industry trends to maintain a competitive edge against competitors
- Utilize website analytics to identify opportunities for improvement to enhance site performance - i.e. leveraging search trends to drive strategy for the marketing calendar. Regular reporting on KPIs and site metrics to the leadership team
- Helps create national digital campaigns, congruent with promos offered with 7-11, Publix, Sheetz, Circle K, etc
- Manages our brand's Store Locator functionality through Storepoint to create product awareness, drive traffic to stores and support digital campaigns with retailers
Sales Assistant
AriZona Beverage Co.
2022.04 - Current
- Assists the Chief Sales Officer and sales team in their day-to-day activities, including order processing, CRM management & data entry
- Handles promotional spending for the national accounts
- Runs SAP IBP reports to cater to specific account needs (ex
- Specific package/month/distributor)
- Reviews financial statement reports
- Uses SAP daily to support salesmen's requests
- Executes marketing events, such as Trade Shows.
Chef, Kitchen Supervisor
Cornucopia Natural Food
2019.05 - 2022.04
- Efficient, multitasker in a dynamic fast paced environment
- Excellent attention to detail on every dish
- Used my experience to brainstorm and create delicious new meals
- Trained and lead new culinary hires on proper set up and breakdown for smoother shift transitions.
Education
Bachelor of Science in Marketing -
Roger Williams University
Bristol, RI05.2021
Skills
- Proficient in Microsoft Office Suite, Excel, PowerPoint, Google Docs, Acrobat, SalesForce (CRM)
- Experience utilizing SAP S/4HANA and IRI Data
- Web dvelopment eCommerce platforms - ShopifyPlus, Storepoint Store Locator Software
- Citrus Ads
- Omni Channel Marketing
- eCommerce Management
- Data-driven Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Strategy & Brand Development
- CRO (Conversion Rate Optimization)
- Mobile Marketing
- Email & Influencer Marketing
Collegiate Involvement
RWU Women's Basketball Team, Bristol, RI, Shooting Guard, 2017 - 2019, Demonstrated a strong work ethic and leadership skills through a team atmosphere, Exhibited leadership in basketball techniques through verbal communication and physical skill
Timeline
Brand Marketing Coordinator
AriZona Beverage Co.
2022.10 - Current
Sales Assistant
AriZona Beverage Co.
2022.04 - Current
Chef, Kitchen Supervisor
Cornucopia Natural Food
2019.05 - 2022.04
Bachelor of Science in Marketing -
Roger Williams University
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