MEGAN SCHOLTEN
Charlevoix,MI
Summary
I am a driven and dedicated individual with a passion for the social media and digital side of advertising. I graduated this past December from Central Michigan University with a major in advertising and minor in marketing. I was accredited with a bachelor’s degree in 3.5 years while also playing on the Central Michigan Women's Soccer Team. I have worked with small businesses to help manage their social media presence and have demonstrated my ability to effectively balance academics, athletics, and internships while being a student-athlete. With a strong work ethic and a positive attitude, I am eager to continue growing and making a meaningful impact in the advertising and marketing fields.
Overview
2
2
years of professional experience
Work History
SOCIAL MEDIA MANAGEMENT - INSTAGRAM
The Salad Fork
01.2024 - Current
- Collaborated with establishment to further develop their
overall vision in 2024. Design of media content by promoting
daily stories/posts and Eblasts to raise awareness of the new
winter season schedule and offerings. - Restructured The Salad Fork's Instagram during the peak of
Covid19 to increase productivity, safely communicated with
customers to streamline the new ordering process,
consistently generated posts with engaging content to
improve customer engagement. - Fostered positive work environment by actively contributing
to team discussions and provided constructive feedback to
empower and educate team members.
SOCIAL MEDIA ANALYST INTERN
Calla Lily Mercantile
02.2023 - 07.2023
- Analyzed social media insights, researched competitor’s social media platforms to acquire knowledge pertaining to their successful marketing strategies.
- Developed a 30-day calendar of creative content ideas and innovative ideas.
- Evaluated social media performance identifying trends and areas of improvement to drive future success.
- Designed visually appealing graphics for use in both organic and revenue generating social media content, enhancing overall aesthetic appeal.
- Conducted competitor analyses identifying unique opportunities to differentiate our brand within the marketplace.
BARISTA
Kaffiene
05.2022 - 07.2022
- Consistently maintained store cleanliness specifically
following established daily operating procedures. - Clarified specific orders generated from clients to ensure they
are communicated and executed properly. Utilized
successful customer service skills to assure efficiency.
Education
Bachelor of Arts - Advertising
CENTRAL MICHIGAN UNIVERSITY
Mount Pleasant, MI12.2023
UNIVERSITY OF MEMPHIS
Memphis, TNMajor
ADVERTISING
Minor
MARKETING
Timeline
SOCIAL MEDIA MANAGEMENT - INSTAGRAM
The Salad Fork
01.2024 - Current
SOCIAL MEDIA ANALYST INTERN
Calla Lily Mercantile
02.2023 - 07.2023
BARISTA
Kaffiene
05.2022 - 07.2022
Bachelor of Arts - Advertising
CENTRAL MICHIGAN UNIVERSITY
UNIVERSITY OF MEMPHIS
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