MEGHA SETHI

• Conducted market research on 3–4 land acquisition deals per month, each valued at $5M–$50M, and provided demand, pricing, and competitive analysis to support investment decisions.
• Prepared consumer targeting and pricing recommendations for new acquisitions, supporting the addition of 2,500+ lots across Texas, Arizona, New Mexico, and Florida.
• Analyzed buyer data, focus group feedback, product gaps, and competitive positioning to diagnose underperforming communities and help improve sales pace and gross margins.
• Completed 1–2 additional research projects each quarter, including community diagnostics, buyer persona development, and consumer research that informed new product design.
• Supported integration of pricing data systems and market analytics across acquired companies during mergers that made Sekisui House the 6th-largest U.S. homebuilder, aligning regional reporting and forecasting standards.
• Created presentation decks and dashboards for division president reviews, translating research into clear go/no-go and pricing recommendations for each deal and community.
• Mentored 2 insights managers, built market research templates, and established team standards for research, pricing, and analysis to create repeatable project workflows.

Impact: Helped add 2,500+ lots across 4 states and nearly doubled sales pace in underperforming communities, lifting gross margins to ~20%.

• Helped guide market intelligence for community positioning, pricing strategy, and long-range planning, directing where the company invested $250m+ in land each year.
• Led research across 4 Texas MSAs, including San Antonio, Dallas, Houston, and Austin, tracking buyer sentiment, pricing elasticity, and competitor moves so each division knew what buyers would pay and where demand was heading.
• Worked with division leadership to set community positioning, pricing, and product mix, contributing to ~15% annual sales and revenue growth.
• Built annual growth plans and shared recommendations with corporate and division leadership on which communities to grow, fix, or exit, plus which new markets to enter.
• Led and coached 4 analysts, strengthening team skills in research, pricing analysis, and leadership presentations.

Impact : Research-backed pricing and product decisions drove ~15% annual sales and revenue growth and guided $250m+ in land investment each year.

• Studied demand, supply, buyer behavior, and competitor moves across Austin and San Antonio to support market positioning decisions.
• Partnered with sales and operations on pricing, absorption, and positioning to help shape build plans, pricing, and sales pace.
• Created research tools, dashboards, and buyer databases that served as a baseline for market analysis, improved efficiency by 10%, and supported senior leaders with trend and risk updates; coached 4 managers on research methods and clear insights delivery.
• Presented market trends and risk indicators to senior leadership, and led and mentored 4 managers on research methods and on communicating insights clearly.

Impact: Research supported delivery of 1,200 homes and $54M in annual pre-tax income across Austin and San Antonio.

• Conducted feasibility, highest-and-best-use, and market positioning studies for residential and mixed-use development on Air Force installation land nationwide.
• Built supply and demand projections and financial models to support development planning.
• Worked with military program stakeholders and base leadership to translate analysis into development recommendations.

Impact: Projects generated up to $25M in revenue while meeting defense housing objectives.

• Managed compliance for a portfolio of 110 multifamily properties, ensuring adherence to LIHTC program requirements.