MEGHAN O’HORA
New York
Summary
Results-driven oncology therapeutic expert with extensive experience in digital marketing and strategic planning. Demonstrates agility in managing multi-million-dollar portfolios and executing compliant, innovative marketing strategies. Collaborates with cross-functional teams to translate data insights into actionable plans that enhance brand visibility and stakeholder engagement.
Overview
5
5
years of professional experience
Work History
Paid Media Planning (Johnson & Johnson Oncology Account)
WPP MEDIA
New York
03.2025 - Current
- Served as primary strategic partner across high-profile multiple myeloma brand portfolios, guiding market positioning for healthcare professionals and direct-to-consumer initiatives.
- Managed complex media planning cycles and budget allocations for multiple therapeutic lines, mirroring high-level account management for large hospital systems and integrated delivery networks.
- Guided diverse cross-functional stakeholders through market segmentations and audience insights to align promotional efforts with brand priorities.
- Synthesized complex performance data into strategic narratives, providing actionable recommendations to senior leaders for informed decision-making.
- Collaborated with field sales teams to evaluate vendor solutions, ensuring strategic proposals supported pipeline development and market access objectives.
- Led comprehensive RFP reviews and vendor assessments, translating performance metrics into localized strategies that enhanced market share.
- Continuously optimized partnerships and resource allocations by monitoring real-time market dynamics, competitor landscapes, and regulatory guidelines.
- Analyzed awareness trial and usage reports to track prescriber perceptions and market share, adjusting messaging for field sales teams.
Brand Experience & Strategy (Pfizer Oncology Account)
Publicis Groupe
New York
06.2023 - 03.2025
- Strategic Market Execution: Developed and executed a comprehensive oncology portfolio media strategy that drove a 31% YoY revenue increase ($4B total in 2024), leveraging deep clinical acumen across a portfolio of 15 oncology therapeutics and positioning the portfolio as a top-three industry leader.
- Account Planning & Pull-Through: Designed and optimized strategic plans targeting high-value market segments, successfully generating $3B in revenue for a flagship oncology drug by identifying local market drivers and competitive gaps.
- C-Suite Influence & Alignment: Mastered high-stakes stakeholder management by successfully pitching and securing executive approval for a $65M strategic initiative from the Chief Marketing Officer.
- Omnichannel HCP & DTP Engagement: Cultivated deep expertise in Healthcare Professional (HCP) and Direct-to-Patient (DTP) promotional dynamics, ensuring all messaging aligned with rigorous pharmaceutical compliance, PhRMA code, and regulatory standards.
- Advocacy & Network Building: Established high-impact partnerships with oncology-focused patient advocacy and community groups to strengthen the customer influence network and enhance therapeutic visibility.
- Financial & Budgetary Agility: Demonstrated critical thinking and agility by successfully maximizing ROI and managing complex, fluid multi-million-dollar portfolios exceeding $500M amidst constant market and resource shifts.
Integrated Media Planner
Omnicom Media Group
New York
07.2022 - 04.2023
Associate Media Planner
TBWA
New York
08.2021 - 07.2022
Education
Bachelor of Arts - Communications with Marketing minor
LOYOLA UNIVERSITY MARYLAND
Baltimore, MDBaltimore, MD
Skills
- Digital marketing strategy
- Digital media strategy
- Market strategy
- Market analysis
- Managed markets and access
- Regulatory awareness
- Strategic planning
- Budget management
- Healthcare marketing
Accomplishments
- Fierce Pharma Rising Star in Pharma Marketing, June 2026
Spotlights early-career professionals (6 years or less in the industry) who are making a splash in life sciences marketing, communications, and PR
Timeline
Paid Media Planning (Johnson & Johnson Oncology Account)
WPP MEDIA
03.2025 - Current
Brand Experience & Strategy (Pfizer Oncology Account)
Publicis Groupe
06.2023 - 03.2025
Integrated Media Planner
Omnicom Media Group
07.2022 - 04.2023
Associate Media Planner
TBWA
08.2021 - 07.2022
Bachelor of Arts - Communications with Marketing minor
LOYOLA UNIVERSITY MARYLAND