Meghan Tylec
Newbury,MA
Summary
Results-driven Vice President of International Marketing with expertise in strategic planning, budget management, events management, customer relationships, and strong presentation skills. Proven track record in talent development and effective communication, poised to drive organizational growth and innovation.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Vice President, International Marketing
EBSCO Information Services
Ipswich, ME
01.2021 - Current
- Directed strategic planning initiatives to align company goals with regional market trends.
- Oversaw budget management and resource allocation for diverse projects and events.
- Mentored junior leaders to cultivate talent development within the organization.
- Executed strategic plans supporting organizational vision and objectives.
- Crafted communication strategies presented at key industry conferences, panels, and events. Topics included Open Science, AI, Linked Data, and User Experience within libraries.
Director of International Marketing
EBSCO Information Services
Ipswich, MA
05.2017 - 01.2021
- Established a team of 25 marketing managers across 21 countries within 12 months.
- Managed key customer relationships via advisory boards, user groups, and site visits.
- Conducted market research to identify emerging trends and customer preferences.
- Collaborated with sales teams to align marketing initiatives with business objectives.
- Developed international marketing strategies targeting diverse global markets.
- Oversaw digital marketing campaigns across multiple platforms and regions.
International Marketing Manager
EBSCO Information Services
Ipswich, ME
10.2013 - 05.2017
- Cultivated relationships with international partners and stakeholders for collaboration.
- Coordinated digital marketing initiatives, including SEO and social media efforts.
- Collaborated with sales teams to enhance brand visibility across regions.
- Planned and executed trade shows, conferences and other events in multiple countries.
- Coordinated with global teams to ensure successful market penetration of products.
International Conference & Events Manager
EBSCO Information Services
Ipswich, ME
05.2011 - 10.2013
- Coordinated logistics for corporate events and conferences across multiple locations.
- Developed event budgets and managed financial resources effectively.
- Collaborated with vendors to secure services and negotiate contracts.
- Created promotional materials to enhance event visibility and engagement.
- Oversaw on-site event operations to guarantee smooth execution and compliance.
Administrative Assistant to Executive Vice Preside
EBSCO Information Services
Ipswich, ME
08.2009 - 05.2011
- Assisted in the preparation of reports and presentations for management reviews.
- Managed scheduling and calendar coordination for multiple executives.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Handled confidential documents in an organized fashion according to established protocol.
Education
Dual Major: Marketing And Finance
University of New Hampshire
Durham, NH05-2009
Skills
- Strategic planning
- Budget management
- Customer relationship management
- International marketing
- Team building
- Effective communication
- Cross-cultural collaboration
- Talent development
- Product demonstrations
- Event networking
Certification
Level III Pragmatic Marketing Certified – Level III PMC-III
Timeline
Vice President, International Marketing
EBSCO Information Services
01.2021 - Current
Director of International Marketing
EBSCO Information Services
05.2017 - 01.2021
International Marketing Manager
EBSCO Information Services
10.2013 - 05.2017
International Conference & Events Manager
EBSCO Information Services
05.2011 - 10.2013
Administrative Assistant to Executive Vice Preside
EBSCO Information Services
08.2009 - 05.2011
Dual Major: Marketing And Finance
University of New Hampshire