Melanie Rienzi
Centereach,NY
Summary
I am a Creative Director with 19 years of experience in the CPG industry — including 16 as a Creative Director and 3 as an Art Director — leading global creative, brand, marketing, and PR strategies across the U.S., Europe, and international markets.
I have a proven track record in leading creative teams, delivering impactful visual campaigns, and enhancing brand identity.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Art Director
Think! Protein
05.2025 - Current
- Oversee creative, ensuring guidelines, visual identity and tone of voice remain consistent.
- Lead, mentor and manage designers.
- Drive creative development of integrated campaigns.
Art Director
SlimFast
01.2022 - Current
- Led creative direction and refresh across SlimFast lines.
- Collaborated with cross-functional teams to align visual identity with brand strategy.
- Mentored and led designers, enhancing team skill sets and project outcomes.
- Developed comprehensive design guidelines to ensure consistency across all platforms.
Owner
Melanie Lauren Photography
03.2012 - Current
- Photos shoots including: engagements, showers, Details magazine summer share party, Isopure behind the scenes content, etc.
- Melanielaurenphotography.com
Creative Director
The Isopure Company, LLC.
09.2006 - 02.2022
- Created branding, packaging, advertising, POS & social media for both our U.S., Europe & International divisions.
- Partnered with publications such as GQ & Men’s Health on advertorial, events and product writeups.
- Worked with vendors on production design and purchasing packaging.
- Negotiated and secured media buying and planning.
- Maintain updates to the website and provide assets to key vendors and accounts.
- Led creative strategy development for product branding and marketing initiatives.
- Collaborated with cross-functional teams to enhance visual storytelling and brand consistency.
Freelance Designer
Various Clients
12.2005 - 09.2006
- Created press kits, advertisements, logos and POS for multiple clients.
Marketing Coordinator
Manhattan Construction Company
11.2004 - 12.2005
- Compiled and produced proposal books, presentations, RFQ’s and other various projects requiring my expertise in graphic design.
- Liaison between company and clients.
- Pursued the marketing aspect of the firm (generating clients, advertisements, etc.)
- Manhattanconstructiongroup.com
Communications Coordinator
Harmon
11.2004 - 12.2005
- Assisted in the development, production and distribution of press releases.
- Maintained media lists and act as a liaison between the company and the client.
Education
Masters - Mass Communications
NYIT Old Westbury
Old Westbury, NY05-2010
BA - Mass Communications /Advertising
University of Tampa
Tampa, FL05-2004
Skills
- Creative direction
- Brand strategy
- Visual identity
- Team leadership
- Project management
- Art direction
- Photography coordination
- Integrated campaigns
- Cross-functional collaboration
- Media buying
- Production & Packaging design
Certification
Proficient in: Adobe Creative Suite
including Photoshop, Illustrator, InDesign. Work extensively with Figma as well.
Others include but not limited to: Microsoft Office, Lightroom, Adobe Acrobat, Wrike, etc.
Extensive knowledge in digital printing,
packaging, production, branding,
advertising, copywriting and social media.
Timeline
Art Director
Think! Protein
05.2025 - Current
Art Director
SlimFast
01.2022 - Current
Owner
Melanie Lauren Photography
03.2012 - Current
Creative Director
The Isopure Company, LLC.
09.2006 - 02.2022
Freelance Designer
Various Clients
12.2005 - 09.2006
Marketing Coordinator
Manhattan Construction Company
11.2004 - 12.2005
Communications Coordinator
Harmon
11.2004 - 12.2005
Masters - Mass Communications
NYIT Old Westbury
BA - Mass Communications /Advertising
University of Tampa
Personal Information
Title: Creative Director, Art Director