Melanie Rollins
Seattle,WA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 16-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Assistant Sales Manager
Safeway, Inc.
02.2015 - Current
- Plans strategies and executes marketing campaigns within legal boundaries to drive sales and market share growth in the Wine and Spirits departments of Safeway, Albertsons, and Carrs stores in Washington, Alaska, and Northern Idaho.
- Works closely with other internal support groups like Supply Chain, Pricing, and Advertising to effectively manage the execution of retail programs, events and maintain consistent in-stock availability.
- Develops, negotiates and implements strategic initiatives and regional programs with wholesalers and suppliers.
- Mentors Department Specialists, providing guidance on sales strategies and professional development opportunities.
- Analyzes market trends, identifying opportunities for product expansion and increased sales.
Category Analyst
Safeway, Inc.
11.2012 - 02.2015
- Managed product placement, price point and procurement of wine items in various markets across the country through analysis of consumer trends and market demographics.
- Performed data analysis and reporting for higher-level executives.
- Collaborated closely with wholesalers to achieve favorable terms and efficient product availability.
Promotional Specialist
Safeway, Inc.
08.2008 - 11.2012
- Ensured smooth operations in the Produce Department for the Northern California market through responsibilities such as data entry, weekly ad editing, pricing maintenance and store communication.
- Developed expertise as the department liaison for coupons, loyalty rewards, and the WIC program.
- Received quarterly Department Star award for acting as category analyst.
Education
Certificate of Proficiency - Mandarin Chinese
Defense Language Institute
Monterey, CA02.1998
Skills
- Goals and performance
- Team building and development
- Sales Goals
- Presentations and meetings
- Proficient in Microsoft Office
- KPI Monitoring
- Competitor Analysis
- Vendor Management
- Customer Trend Analysis
- Promotional sales events
- Brand Development
- Decision-Making
Certification
- WSET Level 2 in Wine - awarded with Distinction
Timeline
Assistant Sales Manager
Safeway, Inc.
02.2015 - Current
Category Analyst
Safeway, Inc.
11.2012 - 02.2015
Promotional Specialist
Safeway, Inc.
08.2008 - 11.2012
Certificate of Proficiency - Mandarin Chinese
Defense Language Institute
Similar Profiles
Sage HoltSage Holt
Floral Department Manager at Safeway, Inc.Floral Department Manager at Safeway, Inc.
Cole LoganCole Logan
Courtesy Clerk & Dot Com Shopper at Safeway, Inc.Courtesy Clerk & Dot Com Shopper at Safeway, Inc.
Anthony SonoAnthony Sono
Service Clerk at SafewayService Clerk at Safeway
Olivia FontanaOlivia Fontana
Senior Inventory Lead at All The Best Pet CareSenior Inventory Lead at All The Best Pet Care
Neelam SinghNeelam Singh
Associate Software Engineer at Vaco Binary Semantics LLPAssociate Software Engineer at Vaco Binary Semantics LLP