Melanie Hurst
Martinsville,IN
Overview
28
28
years of professional experience
1
1
Language
1
1
Certificate
Work History
Senior Salesforce Marketing Developer
Indiana University Foundation
Bloomington, IN
01.2017 - Current
- Lead Salesforce Marketing Cloud strategy, development, and execution for campuses, schools, and units across Indiana University in support of engagement and philanthropic fundraising goals.
- Partnered with senior leadership to implement and launch the organization's Salesforce Marketing Cloud instance, aligning platform capabilities with enterprise objectives.
- Design and execute targeted, personalized email campaigns using audience segmentation, automation, and dynamic content to improve engagement and conversion.
- Played a key role in exceeding the $1M fundraising goal for IU Day 2025 through data-driven, large-scale campaign execution.
- Continuously enhance Marketing Cloud capabilities, including journeys, data extensions, integrations, and execution workflows.
- Led training and ongoing education for Indiana University volunteers and stakeholders on Salesforce Marketing Cloud, driving effective platform adoption and high-quality email execution.
- Delegate and oversee work produced by a team of developers while collaborating cross-functionally with marketing, CRM, and data teams to deliver measurable year-over-year KPI improvements.
Interactive Media Project Coordinator
IU Foundation & IU Alumni Association
Bloomington, IN
01.2010 - 01.2016
- Managed digital and interactive media projects from concept through launch, coordinating multidisciplinary creative and technical teams.
- Oversaw timelines, scope, and deliverables while serving as the primary liaison between stakeholders and production teams.
- Balanced storytelling, user experience, and technical requirements to deliver engaging digital experiences.
- Print campaign
- Developed and maintained detailed project documentation to ensure compliance with internal standards and best practices.
- Trained new team members on project management tools, fostering a collaborative work environment and knowledge sharing.
- Cultivated relationships with alumni and stakeholders to enhance program participation and support for initiatives.
- Identified potential risks and developed mitigation strategies to minimize disruptions to project timelines.
- Reported regularly to managers on project budget, progress, and technical problems.
Executive Administrative Assistant (C-Level)
Angi (formerly Angie's List)
Indianapolis, IN
01.2006 - 01.2008
- Provided high-level administrative support to C-suite executives, managing complex calendars, travel, and executive communications.
- Acted as a trusted liaison across internal and external stakeholders while maintaining strict confidentiality.
- Streamlined administrative processes to improve efficiency and executive support.
- Coordinated and booked airfare, hotel and ground transportation and prepared itinerary to facilitate successful trips.
- Reviewed incoming communications for urgency or importance; prioritized correspondence accordingly for executive review or action.
- Scheduled appointments promptly, ensuring optimal use of executive time while minimizing conflicts or cancellations.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Coordinated events and worked on ad hoc projects.
Additional Job History Available Upon Request
From 1997 - 2006
Education
Bachelor of Arts - Church Ministries
Maranatha Baptist University
Watertown, WIMinor in Early Childhood Education -
Maranatha Baptist University
Watertown, WISkills
- Salesforce user, with a solid understanding of the platform's features and tools
- Journey Builder Email Studio Automation Studio Data Extensions & Segmentation Dynamic & Personalized Content Campaign Execution & Optimization Platform Implementation & Adoption
- HTML & CSS for Responsive Email Development AMPscript Email Template Development & Testing Cross-Client Email Compatibility
- Targeted & Personalized Email Campaigns Audience Strategy & Data-Driven Targeting Multi-Channel Campaign Support A/B Testing & Performance Optimization Deliverability & Compliance Best Practices
- Audience Segmentation KPI Tracking & Reporting Campaign Performance Analysis Data Hygiene & Quality Management
- Stakeholder & Senior Leadership Partnership Cross-Functional Collaboration Team Delegation & Mentorship Training & Enablement (Volunteers & Staff) Client Education & Support
- Campaign Planning & Execution Workflow Optimization Process Improvement Deadline & Priority Management
- Teamwork and collaboration
- Time management Organization
- Microsoft Suite Workfront Blackbaud Encompass MailChimp Constant Contact WCMS
- Brand strategy
- Direct mail campaigns
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Portfolio
FEATURED
Annual Giving Year End Campaign
Well House Society
IU Alumni Travel Insider
Thank_You_Event_Follow_Up
Certification
- Salesforce Marketing Cloud Email Specialist
- Ongoing professional development in AMPscript, HTML/CSS for email, and Marketing Cloud automation
- PMP coursework completed; exam pending
Timeline
Senior Salesforce Marketing Developer
Indiana University Foundation
01.2017 - Current
Interactive Media Project Coordinator
IU Foundation & IU Alumni Association
01.2010 - 01.2016
Executive Administrative Assistant (C-Level)
Angi (formerly Angie's List)
01.2006 - 01.2008
Additional Job History Available Upon Request
From 1997 - 2006
Bachelor of Arts - Church Ministries
Maranatha Baptist University
Minor in Early Childhood Education -
Maranatha Baptist University
Summary
Marketing professional with strong background in developing and executing strategic campaigns. Skilled in leveraging data analytics, digital marketing, and SEO to drive brand growth and engagement. Known for collaborative team efforts and adaptability in fast-paced environments. Reliable and results-focused with expertise in content creation, market research, and project management.