Melanie Tocha
Spring Hill,FL
Summary
Ambitious and driven ambassador with experience creating brand awareness through grassroots marketing and delivering exceptional customer service. Interested in sports marketing and promotions. Professional, friendly and flexible when working with others and communicating with customers.
Overview
13
13
years of professional experience
Work History
In-Game Promotions Assistant & Mascot Handler
Toronto Blue Jays
Dunedin, FL
02.2024 - Current
- Keep in-game host on schedule and give timing cues when needed
- Locate specific players for post-game interviews
- Gather participants for promotional contests
- Set up props quickly and efficiently during inning breaks for in-game promotional contests
- Organize and cue the ceremonial first pitch and play ball kid during pregame
- Keep the mascot on schedule and escort them to and from the mascot room
- Take pictures for fans and keep mascot meet and greets running smoothly
Live Events Assistant
Tampa Bay Lightning
Tampa, FL
10.2023 - Current
- Collaborated with marketing team to create and implement promotional campaigns.
- Handle mascot performer at events; including transportation, taking photos, and communicating with event contacts.
- Attend community events and game days to promote the Lightning brand and create exceptional fan experiences.
Street Team Member
Tampa Bay Rays/Rowdies
St. Petersburg, FL
02.2023 - Current
- Increased brand awareness through event marketing, demonstrations, and brand promotion.
- Engaged, educated and befriended fans to deliver amazing experience.
- Executed brand activations to standards and with professionalism.
- Ensure character mascots are safe, hydrated, and on schedule.
- Perform in mascot suit at games and events when needed.
Street Team Lead
Tampa Bay Buccaneers
Tampa, Florida
08.2021 - Current
- Learned the team inside and out to give best possible fan interactions and answer questions.
- Was promoted to a lead position after 1 year with the team
- Assign roles and act as a supervisor while at grassroots events and game days.
- Fill out reports for each event detailing the number of fan interactions, the public’s interest and impression of the brand, crowd demographics, and promotional item inventory.
- Set up, execute, and break down all aspects of our activations including tents, tables, signage, generators, uniform try on, 2 inflatables, photo booth, video gaming station, football drills, and promotional items.
- Contact event organizers on the day of events to finalize details including parking, location, and set up space.
- Attend a variety of events including school and summer camp visits, festivals, draft party, watch parties, game days, parades, black tie events, pep rallies, corporate partner and player charity events.
- Operate branded vehicles including an F350 truck, Ford Expedition with trailer, and small RV.
Brand Ambassador
Fusion Event Staffing
Atlanta, GA
07.2021 - 07.2023
- Increased brand awareness through event marketing and demonstrations.
- Communicated product information with confidence and educated consumers about company.
- Companies I have worked with include White Claw, Canon, Louisiana Hot Sauce, and Banyan Street Capital.
50/50 Raffle Ticket Seller
New York Yankees
Tampa, FL
02.2022 - 05.2023
- Worked independently with minimal supervision.
- Served customers with knowledgeable, friendly support at every stage of purchasing.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Contributed to team objectives in fast-paced environment.
Artist
Self-Employed
Tampa, FL
09.2016 - 08.2021
- Set up and take down tent, table, lights, and products at local vendor fairs.
- Created custom drawings and paintings.
- Maintained and shared portfolios of artistic work to demonstrate styles, interests and abilities with potential customers.
- Promoted my work through different social media channels including Facebook, Instagram, Etsy, and my own website.
Front Desk Agent
Best Western Hotels & Resorts
DeKalb, IL
05.2011 - 08.2014
- Took reservations over phone, in person and via computer for guests and provided confirmation information.
- Answered customer telephone calls promptly and appropriately handled needs.
- Greeted visitors and customers upon arrival, offered assistance and answered questions to build rapport and retention.
- Calculated billings and posted charges to room accounts, reviewing charges with guests at checkout.
Education
Bachelor Of Arts - Journalism
Northern Illinois University
Dekalb, IL12.2013
Skills
- Display Set Up and Arrangement
- Customer Service
- Equipment Operations
- Crowd Management
- Fan Relations
- Team Promotion
- Game-Day Preparation
- Adaptability and Dependability
Timeline
In-Game Promotions Assistant & Mascot Handler
Toronto Blue Jays
02.2024 - Current
Live Events Assistant
Tampa Bay Lightning
10.2023 - Current
Street Team Member
Tampa Bay Rays/Rowdies
02.2023 - Current
50/50 Raffle Ticket Seller
New York Yankees
02.2022 - 05.2023
Street Team Lead
Tampa Bay Buccaneers
08.2021 - Current
Brand Ambassador
Fusion Event Staffing
07.2021 - 07.2023
Artist
Self-Employed
09.2016 - 08.2021
Front Desk Agent
Best Western Hotels & Resorts
05.2011 - 08.2014
Bachelor Of Arts - Journalism
Northern Illinois University