Summary
Overview
Work History
Education
Skills
Timeline
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Melanie White-Lavender

Melanie White-Lavender

Ann Arbor,MI

Summary

Dynamic and results-driven professional with extensive experience as a Director of Sales and Marketing at Evolution Grow. Expert in deep tissue and Swedish massage techniques, fostering client satisfaction through exceptional service and professionalism. Proven ability to enhance brand visibility and drive revenue growth while mentoring teams to achieve high performance.

Professional operations leader with consistent track record in optimizing processes and driving impactful results. Proven ability to lead teams, implement strategic initiatives, and adapt to changing environments with ease. Skilled in project management, process improvement, and resource allocation. Known for effective collaboration and delivering dependable outcomes.

Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.

Overview

16
16
years of professional experience

Work History

Massage Therapist

Self-employeed
05.2009 - Current
  • Provided safe, effective, and appropriate massage therapy techniques during customer appointments.
  • Increased client satisfaction by providing exceptional service and maintaining a clean, comfortable environment.
  • Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
  • Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.
  • Created comfortable and professional environment for clients by setting up massage tables and preparing treatment area.
  • Utilized deep tissue, Swedish and myofascial massage therapy techniques to provide options to customers.
  • Provided clear, concise instructions to clients to prepare for massage services.
  • Researched new techniques to stay up to date with trends and developments in massage therapy industry.
  • Fostered a positive and calming atmosphere in the treatment room, allowing clients to feel comfortable and at ease during their sessions.
  • Generated additional revenue for the spa by upselling add-on services like hot stone therapy and body scrubs during appointments.
  • Enhanced client relaxation and recovery by tailoring massage techniques to individual needs and concerns.
  • Led workshops on self-massage techniques for stress relief, enhancing community wellness and engagement.
  • Maintained meticulous hygiene and safety standards in treatment area, ensuring safe and inviting space for clients.

Director of Operations

House of Evolution
03.2023 - 05.2025
  • Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
  • Monitored budget and utilized operational resources.
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
  • Mentored and coached team members to foster productive and engaging work environment.
  • Managed budgets and resources, optimizing allocation for maximum impact on business objectives.
  • Defined, implemented, and revised operational policies and guidelines.
  • Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
  • Delivered exceptional customer experiences by implementing strategies focused on meeting evolving needs and expectations.
  • Promoted a culture of safety within the organization by enforcing compliance with established regulations, policies, procedures, as well as conducting regular auditschecks.
  • Improved team morale and reduced turnover by implementing series of employee engagement programs and personalized career development plans.
  • Assisted in recruiting, hiring and training of team members.
  • Interacted well with customers to build connections and nurture relationships.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Director of Sales and Marketing

Evolution Grow
01.2019 - 03.2023
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Analyzed sales and marketing data for improved strategies.
  • Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Communicated product quality and market comparisons by creating sales presentations.

Education

LMT - Massage Therapy

Everest Institute
Kalamazoo, MI
05-2009

Skills

  • Deep tissue massage
  • Swedish massage
  • Professionalism and ethics
  • Stress relief massage
  • Treatment modalities
  • Licensed massage therapist
  • Reiki

Timeline

Director of Operations

House of Evolution
03.2023 - 05.2025

Director of Sales and Marketing

Evolution Grow
01.2019 - 03.2023

Massage Therapist

Self-employeed
05.2009 - Current

LMT - Massage Therapy

Everest Institute

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