Melany Calderon
New York,NY
Summary
Dynamic Brand Manager with a proven track record at Water Scents, enhancing e-commerce performance and customer engagement through expert campaign management and innovative social media strategies. Skilled in Shopify and adept at creating compelling content, I excel in driving brand visibility and revenue growth. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Brand Manager
Water Scents
Flanders, NJ
08.2024 - Current
- Managed in-person and online sales, increasing revenue and customer reach
- Developed and maintained the brand’s Shopify store, improving user experience and e-commerce performance
- Designed and launched email marketing campaigns that boosted customer engagement and repeat purchases
- Gained foundational experience with Google Ads to drive website traffic and increase brand visibility
Snack Bar Attendant
Berkshire Valley Golf Course
Oak Ridge, NJ
04.2021 - Current
- Delivered excellent customer service, managed inventory, and maintained cash operations
Social Media Manager
Willow Lane Collective
Remote
09.2023 - 11.2023
- Managed and created engaging content for multiple social media platforms
Education
Bachelor of Science - Marketing
Fairleigh Dickinson University
Madison, NJ05.2025
Associates - Business Administration
County College of Morris
Randolph, NJ05.2023
Skills
- Campaign management
- Shopify
- E-commerce optimization
- Email marketing tools
- Website content editing
- Social media campaigns
- Engagement strategies
- Microsoft Office/Excel
- Apple software systems
- Spanish
Certification
CPR Certified
Languages
Spanish
Native/ Bilingual
Timeline
Brand Manager
Water Scents
08.2024 - Current
Social Media Manager
Willow Lane Collective
09.2023 - 11.2023
Snack Bar Attendant
Berkshire Valley Golf Course
04.2021 - Current
CPR Certified
Bachelor of Science - Marketing
Fairleigh Dickinson University
Associates - Business Administration
County College of Morris
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