Melinda Baptista

• Owned key creative and operational functions on FirstAidBeauty.com
• Developed and executed merchandising strategies to enhance product visibility and customer engagement.
• Analyzed sales data to optimize inventory levels and improve assortment planning.
• Collaborated with cross-functional teams to ensure alignment on promotional initiatives and seasonal launches.
• Managed digital merchandising standards across partnering retail sites, ensuring brand consistency and experience.
• Analyzed industry trends to develop relevant offerings.

Sales Account Manager Jan 2021 - June 2022

• Fostered relationships with vendors to negotiate favorable terms.
• Monitored stock levels and product sales to determine purchasing needs (sales projections).
• Led market meetings to retail partners to pitch product launches and marketing initiatives.

Ecommerce Coordinator Mar 2018 - Dec 2020

• Managed the email marketing platform (Listrak/RetentionScience).
• Setup + tested discount codes for sitewide promotions.
• Provided support in troubleshooting issues and facilitating resolutions.

• Resolved customer inquiries efficiently, ensuring high satisfaction levels and prompt service delivery.
• Managed customer accounts using CRM systems to maintain accurate records and track interactions.
• Maintained email correspondence with various business owners.
• Handled packing and shipping in times of peak order volume.

• Contributed to brand strategy and development.
• Managed content creation to boost social media engagement.
• Contributed to the creation of compelling content for company blog and website.
• Developed content for newsletters and email campaigns to keep subscribers informed and engaged.