Melinda Clark
1204 NW 11th Street, Bentonville,AR
Summary
Insightful professional in market research and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.
Overview
14
14
years of professional experience
Work History
Senior Vice President of Digital Strategy
Optimal (a portfolio company of ORIX Capital Partners)
Rogers, AR
09.2021 - 06.2024
- Directed quarterly forecasting and growth strategy for a client portfolio generating more than $12MM in revenue.
- Achieved and maintained high client satisfaction scores, leading to increased client retention rates by 52%, and surpassing growth goals.
- Earned the Team Lead position through thought leadership, process improvements, and increasing our client satisfaction rating from an NPS 6 to 9.
Senior Vice President of Sales
Optimad Media (a portfolio company of ORIX Capital Partners)
Rogers, AR
09.2016 - 08.2021
- Achieved a remarkable 325% increase in revenue over 3 years through strategic sales planning, sharp execution, and actionable business insights.
- Created, led, and managed a team of 8 employees, overseeing all aspects from sales to client management.
- Sustained a YOY growth of 91% in client retention by pioneering retail advancements.
Senior Account Director
Advantage Solutions
Rogers, AR
04.2015 - 09.2016
- Led strategic Shopper Marketing plan development, budget management, and execution across a brand with a $30MM portfolio at Walmart.
- Enhanced operational efficiency and lowered expenses by 20% through tactical administration of scope forecasting and team collaboration.
- Collaborated with brands to develop comprehensive digital strategies, encompassing online assessments, multi-channel fulfillment, and integrated digital shelf planning solutions.
Group Account Director
Mirum Shopper (a portfolio company of WPP)
Rogers, AR
05.2010 - 04.2015
- Spearheaded a digital e-commerce program that helped a leading outdoor brand drive an incremental sales lift of 47% in 24 hours.
- Secured marketing platforms, influencing 15% sales growth by partnering with Walmart and Unilever on digital strategies.
- Achieved 64% growth for the overall business in 2014.
Education
Bachelor of Arts -
Iowa State University
Ames, IASkills
- Data Insights & Analytics
- Digital Media Strategy
- Partnership Development
- Team Leadership
- Client Satisfaction
- E-commerce
- Problem Solving/Creative Thinking
- Data Visualization
Timeline
Senior Vice President of Digital Strategy
Optimal (a portfolio company of ORIX Capital Partners)
09.2021 - 06.2024
Senior Vice President of Sales
Optimad Media (a portfolio company of ORIX Capital Partners)
09.2016 - 08.2021
Senior Account Director
Advantage Solutions
04.2015 - 09.2016
Group Account Director
Mirum Shopper (a portfolio company of WPP)
05.2010 - 04.2015
Bachelor of Arts -
Iowa State University
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