Melinda Newton
Mendham
Summary
Dynamic leader with expertise in talent development and brand strategy collaboration. Proven track record in driving visual merchandising excellence and maintaining elevated brand standards. Committed to building high-performing teams through continuous training and development initiatives.
Overview
16
16
years of professional experience
Work History
Director Field Visual
Athleta
San Francisco
06.2022 - Current
- Influenced creative merchandise presentations while achieving brand financial targets and customer alignment.
- Developed strategies for compelling store merchandising that enhanced brand visibility across all locations.
- Led and mentored a team of 6 Regional Visual Managers to fulfill seasonal visual merchandising requirements.
- Conducted training programs to cultivate talent for upper field sales managers, strengthening organizational capabilities.
- Executed seasonal product applications in windows and stores, identifying opportunities for localization.
- Oversaw resolution of merchandising challenges tailored to specific store size, type, volume, and inventory.
- Delivered seasonal presentation workshops to elevate skill levels within the field visual team.
- Collaborated on multiple brand visual merchandising tests, shaping future store presentation strategies.
- Partners effectively with cross-functional teams to create an internal network and significant workflow efficiencies.
Sr. Manager Visual Strategy & Operations
Athleta
San Francisco
12.2020 - 06.2022
- Oversaw visual merchandising operations and strategic initiatives, ensuring timely execution and compliance with company standards.
- Led development of in-season visual communication to create consistency in elevated brand standards and presentation to drive results.
- Executed strategic projects while managing cross-functional teams for enhanced outcomes.
- Collaborated with store design teams on fixture maps for new store openings.
- Managed visual merchandising payroll funding, coordinating monthly, quarterly, and annual budgets.
Sr. Field Visual Manager East Region
Athleta
San Francisco
05.2011 - 12.2020
Flagship Visual Manager
Gap
Wayne
02.2009 - 04.2011
Education
Bachelor of Arts - Interior Design
Kean University
Union, NJ05-2006
Skills
- Strategic planning
- Team leadership
- Budget management
- Cross-functional collaboration
- Creative problem solving
- Talent development
- Brand strategy
Timeline
Director Field Visual
Athleta
06.2022 - Current
Sr. Manager Visual Strategy & Operations
Athleta
12.2020 - 06.2022
Sr. Field Visual Manager East Region
Athleta
05.2011 - 12.2020
Flagship Visual Manager
Gap
02.2009 - 04.2011
Bachelor of Arts - Interior Design
Kean University
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