Luxury fashion and jewelry publicity professional offering ten years of combined experience in the areas of media consultancy, tactical communications, strategic brand development and collaborations, runway shows and event planning.
Overview
10
10
years of professional experience
Work History
Senior Account Director
PURPLE PR
05.2022 - Current
Provide daily counsel to clients
Develop cohesive communications strategies to reflect client business objectives
Plan and execute client programs and campaigns
Manage all media relations and continue to develop key relationships
Manage Account Managers and Account Executives to ensure day to day operations run smoothly and PR results are delivered
.Provide strategic and tactical support for VP’s to ensure maximum support across all levels
Contribute to agency news business efforts
Account Director
PURPLE PR
01.2020 - 05.2022
Senior Account Manager
PURPLE PR
06.2018 - 01.2020
Account Manager
PURPLE PR
06.2017 - 06.2018
Account Manager
Michele Marie PR
02.2016 - 06.2017
Provided daily oversight for 13 fashion and beauty accounts
Developed and implemented brand strategies
Managed account activities to include trend research, brand and product launches, seasonal collection viewings and events, product placements, and brand features
Maintained strong relationships with editors and stylists.
Account Manager
d2 Publicity
01.2014 - 01.2016
Provided daily support across nine fashion and beauty accounts
Assisted with drafting and sending out press releases
Secured news features and product placement across print and digital publications
Coordinated showroom pulls for editorial and VIP loans.
Education
Bachelor of Arts - Global Communications and International Journalism -
American University of Paris
Skills
Strong ability to work in fast-paced environment
Knowledge of DMR and Launchmetrics
Strong experience of event management and runway show management
Professional and well spoken, with excellent communication skills
Creative and strategic thinker
Established fashion press contacts
Languages
English
Native or Bilingual
Armenian
Native or Bilingual
French
Professional Working
Timeline
Senior Account Director
PURPLE PR
05.2022 - Current
Account Director
PURPLE PR
01.2020 - 05.2022
Senior Account Manager
PURPLE PR
06.2018 - 01.2020
Account Manager
PURPLE PR
06.2017 - 06.2018
Account Manager
Michele Marie PR
02.2016 - 06.2017
Account Manager
d2 Publicity
01.2014 - 01.2016
Bachelor of Arts - Global Communications and International Journalism -
American University of Paris
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Cherolyn L. Shawe-StrattonCherolyn L. Shawe-Stratton
CREDIT CONTROLLER at Purple PRCREDIT CONTROLLER at Purple PR