Melisa Hite
Harrisburg,Pennsylvania
Summary
Strategic media professional with extensive experience in television advertising and omnichannel campaign execution. Proven success in managing multimillion-dollar media budgets, optimizing cost-per-lead performance, and building strong media partner relationships. Expertise in television sales, media buying, and cross-channel advertising optimization. Recognized for driving measurable results and enhancing lead conversion rates through effective marketing strategies.
Overview
13
13
years of professional experience
Work History
Media Buyer
West Shore Home
Mechanicsburg, Pennsylvania
10.2019 - Current
- Executed linear television and streaming media campaigns to drive qualified lead generation across multiple markets.
- Monitored campaign performance using KPIs, including cost per lead, issued leads and cost of marketing.
- Collaborated with Regional Marketing Managers to align budgets with lead targets and marketing KPI goals.
- Analyzed campaign data and audience metrics to identify cross-channel optimization opportunities.
- Maintained relationships with media vendors to secure optimal placements and pricing.
- Tracked campaign outcomes and presented insights for improved lead conversion and media efficiency.
- Assisted in developing innovative media buying strategies to support omnichannel campaign growth.
Account Executive
CBS Television Stations
Baltimore, Maryland
11.2018 - 09.2019
- Achieved core revenue budgets for Q1 and Q2 through strategic advertising sales and client partnerships.
- Executed advertising packages for major tent-pole broadcast events, maximizing revenue potential.
- Generated digital revenue targets via integrated media solutions to enhance overall performance.
- Secured $125,000 exclusive time and temperature sponsorship, providing premium brand exposure.
Account Executive
Hearst Television
Lancaster, Pennsylvania
11.2015 - 11.2018
- Ranked #1 salesperson in Olympic advertising sales, generating $200,000 in gross revenue in 2016.
- Achieved annual new business targets for three consecutive years from 2016 to 2018.
- Met or exceeded digital advertising revenue goals in 2016 and 2017.
- Maintained robust client relationships, ensuring high retention among local and regional advertisers.
Senior Core Account Executive
TEGNA
Washington, District of Columbia
03.2013 - 11.2015
- Achieved all revenue goals for 2014 in core digital and new business categories.
- Exceeded prior-year billing performance by 5% in 2014.
- Maintained strong pacing toward revenue targets for 2015 before departure.
Education
Bachelor of Science - Business Management
Saint Francis University
Loretto, PennsylvaniaSkills
- Omnichannel Media Strategy
- Linear Television Buying
- Streaming & Digital Video Advertising
- Lead Generation Marketing
- Cost-Per-Lead Optimization (CPL / CPLI)
- Media Budget Planning & Forecasting
- Campaign Performance Analysis
- Media Vendor Negotiation
- Cross-Market Media Strategy
- Relationship & Partnership Development
- Marketing Performance Metrics
- Strategic Planning & Execution
Timeline
Media Buyer
West Shore Home
10.2019 - Current
Account Executive
CBS Television Stations
11.2018 - 09.2019
Account Executive
Hearst Television
11.2015 - 11.2018
Senior Core Account Executive
TEGNA
03.2013 - 11.2015
Bachelor of Science - Business Management
Saint Francis University