MELISA KNAPP
Port Saint Lucie,FL
Summary
Highly driven Regional Director of Sales with strong analytical skills, history of sales achievements, and ability to communicate effectively to ensure buy in from ownership groups as well as teams executing on the vision. I am willing to push boundaries with well thought out plans to ensure desired outcomes. I am prepared to take the next step in my growth by expanding my level of influence while continuing to learn and evolve quickly to ensure a positive business impact.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Regional Director of Sales
Discovery Management/Discovery Senior Living
Florida
01.2024 - Current
- Repriced and remodeled SIL a la carte pricing at DV - Melbourne which resulted in 11.3% occupancy growth with that product type; Used underspend of incentives at Melbourne to achieve stabilization prior to the end of 2025 to ensure a strong start to 2026
- Through strategic pricing in conjunction with a sister community 2.6 miles away, supported DC - Hobe to achieve a 14.2% increase in ADO over a period of eight months while driving overall rate growth
- Worked with local team in the economically challenged market of Fort Pierce to develop a plan that 'gives back' to the local community to drive SGL traffic for 2026; current outreach plan has resulted in an increase of a T3 SGL lead avg of 2 to a current T3 SGL lead avg of 6.6; benchmark high is currently a T3 of 10.6
- Helped to plan and participate in Saturday events at DC - Hobe, DV - Stuart, DC - San Pablo, Woodlands Village, Lynmoore at Lawnwood, and Ormond in the Pines that resulted in increases in MGL's those months as well as overall MI's in those months
- Implemented companion living at Capstone at Royal Palm in MC to grow MC occupancy from an ADO of 50% to 92.9%; Community closed 2025 at 99.4% SPOT Occupancy and 97.8% ADO
- Stepped out of the Panthers region 3.1.26 after supporting the development of habits and culture for ongoing occupancy success, and into the Jaguars region to develop strategy and drive accountability to systems proven to work for sales growth
- Continuously participating in focus groups and think tanks to assist with the development of sales systems
- Act as a mentor to other RDS' and am a trusted partner when people need assistance with systems and/or strategy
Regional Vice President; Regional Director of Operations
Holiday by Atria/Holiday Senior Living
Florida
05.2019 - 12.2023
- Acquired a challenged region and supported them to achieve consistency in service execution, revenue growth, expense control, regulatory compliance and multiple GPTW certifications
- Improved sales strategy, leading to 14.4% NOI growth and highest occupancy rates within the US
- Performed market research and partnered that with community based training to enhance selling strategies and ensure competitive pricing, allowing us to push rate of IL middle market product above that of the AL middle market product within the same geographical location
- Focused on sales efforts and training to achieve consistent month over month growth as well as overall rate growth
- Took Executive Directors and General Managers through initial and ongoing financial report training
- Addressed elevated concerns as necessary, resulting in reduction of the move out average to less than four per community/month from an initial move out average of almost seven per community
- Led team building activities while onsite, modeled positive communication through challenging situations and helped leadership see the larger effects of all actions
Executive Director
Sagora Senior Living
Port St Lucie, Florida
06.2018 - 05.2019
- Grew occupancy from 74% to 98% and surpassed all revenue goals and budgets with no use of paid referral sources
- Grew NOI by 20% through occupancy growth and expense control
- Ensured rental growth resulting in an average apartment rate growth of $394 per unit
- Oversaw all operations and compliance for IL, ECC AL and ECC MC
- Achieved a deficiency free survey for an Extended Congregate Care AL and MC through daily oversite of all nursing and case management activities
- Supported five individual dining areas ranging from prescribed diets to high end multi option dining options; increased ancillary revenue for alcohol sales by almost 400%
Regional Director of Sales and Marketing; Executive Director
Brookdale/Emeritus Senior Living
NY
10.2005 - 06.2018
- Successfully merged two previously competing sales teams to ensure joint successes across multiple markets
- Helped build and implement joint and separate sales plans to encompass professional outreach, relationship growth, community awareness and lead sharing
- Ensured ongoing, evolving market knowledge to maintain market foothold
- Prepare daily, weekly, monthly, quarterly and yearly forecasts based on current data and trends
- Trained a team to be experts in their fields, resulting in being established as the training community for the entire region for operations, nursing, compliance, dining and sales and marketing
- Established expectations for revenue growth and expense controls that resulted in 100% growth during my tenure and added 39.6 million dollars of value to the company
- Supported other communities within the state by being on the Quality Assurance Team to ensure regulatory compliance and company expectations
- Set community expectation of resident and family focused services to increase net promoter score from a 2% to 34% within one year
- Increased revenue and maintained expenses to show an increase in NOI of 42%
Automated Logistics Engineer/Retention NCO
United States Army
United States Army
10.1995 - 03.2003
- Worked with individual soldiers for long term career planning and exploring reenlistment opportunities
- Acted as family liaison during overseas assignments
- Tracked and moved equipment and supplies as needed
Education
Associate of Science - Liberal Arts
Corning Community College
Corning, NY06-2020
Skills
- Leadership
- Team Building
- Sales Strategy
- Revenue Growth
- Curiosity
- Communication
- Thrive In High Stress Environments
- Comfortable With Ambiguity
Certification
NASP - Certified Professional Sales Leader
Timeline
Regional Director of Sales
Discovery Management/Discovery Senior Living
01.2024 - Current
Regional Vice President; Regional Director of Operations
Holiday by Atria/Holiday Senior Living
05.2019 - 12.2023
Executive Director
Sagora Senior Living
06.2018 - 05.2019
Regional Director of Sales and Marketing; Executive Director
Brookdale/Emeritus Senior Living
10.2005 - 06.2018
Automated Logistics Engineer/Retention NCO
United States Army
10.1995 - 03.2003
Associate of Science - Liberal Arts
Corning Community College