Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Bannon

Melissa Bannon

Millburn,NJ

Summary

Performance-driven Vice President with over 20 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

Overview

22
22
years of professional experience

Work History

VP & General Manager

LG Electronics Inc
05.2019 - Current
  • Aligned organizational objectives with company mission to increase business growth through establishment of Digital Marketing and Direct to Consumer Sales Division in US.
  • Increased company growth through collaboration with sales, marketing and supply chain to launch and grow D2C Business in US to 350M over three years.
  • Owner and Champion of CX Vision and Roadmap for LGE US Online and Mobile Shopping Experiences
  • Led development of strategic feature & services roadmap, as well as marketing plans to raise awareness and drive online sales growth including payments strategy, delivery, installation, drop-ship and information reliability.
  • Mandated accessibility as core pillar of CX, supported by headcount.
  • Value Chain Innovation Task Force Leader: Championing and empowering all business owners to embrace and leverage Direct Capabilities.
  • Accountable for daily operations of all storefronts from assortment to content creation, authoring and weekly reporting on activities/release and sales.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations
  • Established performance goals for department and outlined processes for achievement.
  • Hired and managed over 30 employees to maximize productivity while training staff on best practices and protocols.
  • Member of Women Affinity Forum

Global Director

PayPal
01.2017 - 01.2019
  • Head of PayPal.com Marketing, lead cross-functional team with product and engineering to refine and build out new taxonomy, design system and page deployment for marketing areas.
  • Standardized experimentation tools, KPIs and measurement methodology across all regions.
  • Launched Google Analytics 360 globally, held weekly office hours and built knowledge/training database for stakeholders,
  • Customized Design Sprint methodology for Marketing Team, and facilitated six sprints globally.

Sr. Director Digital Marketing & Experience

Samsung Electronics
09.2010 - 12.2017
  • Created Experience Strategy and solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data as Project Leader of Samsung.com Global redesign and design and development of Shop Samsung App (2015-2017).
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content, resulting in Samsung.com as second ranked website in it's category in US.
  • Launched over 15 successful GTM digital marketing campaigns that achieved goals for increased website traffic and conversion, including overall ownership if Holiday/Black Friday from 2012 to 2017.
  • Devised content strategy to effectively engage target audiences including editorial content marketing site TechLife which generated over 100M page views and 3.7M active opt-ins over two years.
  • Managed team of SME's across digital experiences, content strategy, SEM/SEO, UX/UI and website/app operations
  • Wrote business case and led data-driven, mobile-first, responsive redesign of samsung.com/us. Resulted in 25% reduction in operational costs, 15% increase in time spent on site, decrease in average bounce rate by 5.3% and 4-point desktop and 8-point mobile increase in overall site satisfaction.
  • Orchestrated "Executive Digital Boot Camp" which was co-sponsored by CEO and CMO. Director-level and above across all business units attended six mandatory learning sessions over six weeks with partners including HyperIsland, Google and Facebook.
  • Established and managed content partnerships with Mashable and CNN.

ACD Copywriter/Content Strategist

RGA/HUGE/Ogilvy/The Barbarian Group/iCrossing
09.2004 - 09.2010
  • Wrote quality content for clients, enabling site visitors to quickly obtain information.
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Conducted online research to obtain relevant information and materials.
  • Worked for brands including Target, SC Johnson, Hilton, Marriott and Samsung.
  • Winner Gold Lion for EgoMedia Company Website and Bronze Lion for Target “Design for All” as well as various other creative awards

New York Times

News Assistant
10.2001 - 08.2004
  • Managed and wrote Cultural Listing for New Jersey and Westchester Weeklies
  • Managed billing and contracts for all contract writers
  • Worked as part of initial NYTimes & Discovery Partnership, managing Newsroom live stream for The Jim Lehrer Show and other news outlets including CNN

Education

Master of Arts - Creative Writing

Sheffield Hallam University
Sheffield England
2000

Bachelor of Arts - English Literature

The Ohio State University
Columbus
1997

Skills

  • Business Growth and Marketing Strategies
  • KPI Development and Management
  • Marketing Management
  • Coaching and Mentoring
  • Strategic Planning
  • Negotiation
  • Process Optimization
  • Critical Thinking
  • Manage Budgets
  • Project Oversight
  • Judgment and Decision-Making
  • Business Storytelling

Timeline

VP & General Manager

LG Electronics Inc
05.2019 - Current

Global Director

PayPal
01.2017 - 01.2019

Sr. Director Digital Marketing & Experience

Samsung Electronics
09.2010 - 12.2017

ACD Copywriter/Content Strategist

RGA/HUGE/Ogilvy/The Barbarian Group/iCrossing
09.2004 - 09.2010

New York Times

News Assistant
10.2001 - 08.2004

Master of Arts - Creative Writing

Sheffield Hallam University

Bachelor of Arts - English Literature

The Ohio State University

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Melissa Bannon