Melissa Blum
Needham,MA
Summary
Results-driven retail media and sales leader with over 15 years of experience in performance marketing, account management and team leadership. Currently providing consulting services to a leading global management consulting firm, with expertise in retail media, big box retail strategies and performance marketing. Proven track record in generating significant revenue growth, including leading a team to achieve $113M in annual revenue at a 45% AAGR by using a consultative selling approach with data-driven storytelling acquired via Sales Engine Training. Client portfolio includes range of brands such as TJX Companies, Sephora, Ulta, Colgate-Palmolive, LEGO and Mattel. Committed to community service, including co-founding a nonprofit for Israeli evacuees and actively supporting Make-A-Wish Foundation.
Overview
16
16
years of professional experience
Work History
Independent Retail Media Consultant
Guidepoint
03.2024 - Current
- Serve as fractional consultant, providing project based support to a top global management consulting firm
Senior Manager, Toys & Entertainment
Target |Roundel Partner Solutions Group
08.2022 - 03.2024
- Managed dynamic sales and account management team of 8, generating annual revenue of ~$113M (+45% AAGR)
Account Strategy Lead, Ulta Beauty @ Target
03.2021 - 08.2022
- Roundel lead on Ulta Beauty x Target; secured $8.5M in incremental vendor funding from 30 vendors for marketing launch support
Account Director, Beauty & Personal Care
09.2017 - 08.2022
- Exceeded Sales Plan 2018-2022 with average attainment of 116% and annual revenue of ~$18M
Account Director, Retail
Yahoo! Inc.
07.2016 - 07.2017
- Consulted national Fortune 500 brands on digital media investments, utilizing Yahoo’s suite of digital products; ~$4M in AAGR
Account Director, Strategic Agency – Boston & Southeast Territories
11.2013 - 07.2016
- Revitalized business & returned under-performing markets to fastest growing territories within Yahoo Agency Team (235% Y/Y)
Account Executive, Mid Market – Brand Development
10.2011 - 10.2013
- Prospected new business and activated dormant accounts across Retail, FinServ, CPG & Online Services
Account Manager & Ad Operations
09.2008 - 10.2011
- Oversaw annual revenue of $6M by managing 4 Account Executives, spanning 40 combined accounts across 6 verticals
Education
Bachelor of Science in Business Management -
Babson College
05.2008
ESADE Business School
12.2006
Skills
- Continuous Improvement
- Podcast Production
- CRM Integration
- Production Scheduling
Community
- Mitzvah Metrowest, 10/01/23, Present, Cofounded local nonprofit focused on raising funds to support resettlement efforts for Israeli evacuee families. Through grassroots efforts, raised $33k in 3 months, providing financial and communal support for 4 families in Boston metro area.
- Make-A-Wish Foundation, 01/01/08, Present, Serve as an official “Wish Giver” on behalf of the Make-A-Wish Foundation, Massachusetts Chapter.
- Boston Media Industry, 01/01/08, 12/01/17, Founding member of Yahoo Women In Tech Boston Chapter.
Timeline
Independent Retail Media Consultant
Guidepoint
03.2024 - Current
Senior Manager, Toys & Entertainment
Target |Roundel Partner Solutions Group
08.2022 - 03.2024
Account Strategy Lead, Ulta Beauty @ Target
03.2021 - 08.2022
Account Director, Beauty & Personal Care
09.2017 - 08.2022
Account Director, Retail
Yahoo! Inc.
07.2016 - 07.2017
Account Director, Strategic Agency – Boston & Southeast Territories
11.2013 - 07.2016
Account Executive, Mid Market – Brand Development
10.2011 - 10.2013
Account Manager & Ad Operations
09.2008 - 10.2011
Bachelor of Science in Business Management -
Babson College
ESADE Business School