Melissa Broadhurst

• Executed integrated communications strategies across internal and external channels including newsletters, signage, promotional messaging, media relations, and public relations.
• Conducted comprehensive market analyses and SWOT analyses to drive the business plan, marketing campaigns, and assess key performance indicators.
• Directed project initiatives for high-performing marketing campaigns achieving 281% year-over-year sales growth last year and 147% year-over-year growth midway through current campaign.
• Developed annual local engagement plans based on local market insights, business priorities, and key performance indicators.
• Planned and executed large community and customer events resulting in the highest attributed sales and repeat visitation in store history and driving customer loyalty.
• Established strategic partnerships with the chamber of commerce and local businesses to grow brand awareness, increase omni-channel visitation, and drive sales growth.
• Cultivated strategic partnerships with nonprofit organizations to advance community initiatives, expand outreach, and amplify their mission and impact.
• Monitored alignment of brand standards in all communications, graphics, and events.

• Collaborated with leadership to guide operational strategy, analyze data, set goals, and develop a comprehensive marketing plan.
• ·Assured alignment with brand guardrails and standards.
• Planned, organized and executed events to drive brand awareness and sales.
• Developed and executed community relations and engagement strategies.
• Increased catering sales by 45% in 2021 and an additional 17% in 2022.
• Produced written and audiovisual resources for team development.
• Designed promotional materials and social content to drive brand awareness.
• Piloted national programs for the corporate office.

Fostered work culture to engage and retain employees.

• Designs promotional materials and social media content to drive brand awareness.
• Fosters work culture to engage and retain employees.

• Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Organized and attended special events to showcase products, network with other businesses and attract new customers.
• Trained and supported other business owners.

• Selected for Teaching American History grant.
• Evaluated individual student abilities and created action plans based on current level and desired growth goals to support preparedness for transition to next grade level.
• Implemented behavior modification techniques to improve student social and academic performance.
• Cultivated connections and strong student rapport to foster classroom engagement, in addition to recording student progress to inform parents and school administration.
• Built positive relationships with parents to involve families in educational process.
• Taught students across multiple classifications and degrees of special needs.

• Evaluated software for bugs and delivered constructive feedback.
• Collaborated with developers to construct a compelling storyline and character dialogue for a financial literacy game software for 4H kids.
• Edited articles for the company's website.
• Compiled their library of articles to create a book.