Melissa Brooks
BLUE BELL CREAMERIES
Tampa,FL
22
years of professional experience
Results-driven sales professional with a proven track record of driving revenue growth, managing client relationships, and executing strategic account plans. Experienced in developing promotional strategies, increasing product visability, and exceeding sales targets. Strong ability to analyze data, manage multiple accounts, and build long term partnerships that drive business.
Work History
KEY ACCOUNT MANAGER
13 Years 7 Months- Achieved 84% customer retention rate through strategic relationship management and proactive engagement
- Improved client retention and repeat business through proactive communication and service
- Managed 120+ customer accounts, achieving 84% retention and 54% sales growth in a competitive territory (recognized as #1 Territory Account Manager in Florida)
- Expanded product placement within territory
- Executed territory strategy to exceed sales quotas and expand account penetration
- Coordinated with internal teams and external partners to ensure efficient account execution and service delivery
- Identified upsell and cross-sell opportunities to increase product placement and overall account value
- Oversaw pricing, order flow, and products availability to ensure seamless execution and customer satisfaction
- Monitored sales performance and customer trends to adjust strategy and maximize growth opportunities
- Provided regular performance updates and insights to leadership, proactively identifying risks and opportunities
TERRITORY BUSINESS MANAGER
3 Years 2 Months- Managed a portfolio of key accounts, driving 15% market share growth within assigned territory
- Managed a high-volume portfolio of 100+ accounts within a fast-paced environment with short sales cycles, prioritizing opportunities to maximize revenue and retention
- Achieved 82% account retention by aligning product offerings with customer needs and business goals
- Increased sales by 12% through targeted account strategies and improved customer coverage
- Identified and closed upsell opportunities, increasing order frequency by 10%
- Partnered cross-functionally with brokers, manufacturers, and internal teams to secure 10+ new high-value accounts
- Maintained CRM pipeline and improved pricing accuracy by 15%, enabling better forecasting and decision-making
- Resolved account issues and escalations, maintaining 92% customer satisfaction
CLINICAL RESEARCH RECRUITER
10 Months- Managed full-cycle client and candidate relationships, ensuring strong communication and successful placements
- Reduced time-to-fill by 25% through strategic pipeline management and sourcing
- Collaborated with cross-functional teams to align on hiring needs and improve recruitment outcomes
SALES REPRESENTATIVE
3 Years 10 Months- Managed 110+ accounts, achieving 48% year-over-year sales growth
- Increased market share by 13% through strategic prospecting and account expansion
- Developed tailored account strategies and promotions, resulting in 30 new high-value accounts
- Conducted product trainings and client engagement initiatives, increasing product adoption by 24%
- Negotiated contracts and promotional programs, improving margins by 15%
Education
Bachelor of Science - Business Management
Skills
Account Growth Strategy
Retail Relationship Management
Revenue Ownership and Target Achievement
Pricing and Promotional Strategy
Order Management and Execution
Data Analysis(Sales and POS Insight)
Client Communication
Multi-Account Management
Strategic Planning and Forecasting
Timeline
KEY ACCOUNT MANAGER
BLUE BELL CREAMERIES
12.2012 - CurrentRead More
TERRITORY BUSINESS MANAGER
USFOODS
10.2009 - 12.2012Read More
CLINICAL RESEARCH RECRUITER
KFORCE
12.2008 - 10.2009Read More
SALES REPRESENTATIVE
SOUTHERN WINE AND SPIRITS (CWS)
01.2005 - 11.2008Read More
Hodges University
Bachelor of Science from Business Management
Read More
Key Achievements
- #1 Territory Account Manager, Blue Bell Creameries – 54% sales growth
- Increased Erie Home closing rate 25% → 40% through consultative selling
- Secured 10+ high-value accounts at US Foods, improving retention and revenue
Education and Training
other