Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
Generic

MELISSA CASHWELL

Winterville,NC

Summary

Results-driven marketing professional with a forward-thinking mentality, dedicated to reaching target audiences. Experienced in supporting global communication planning, brand marketing, product launches, and analyzing digital communication metrics. Skilled in media relations, problem-solving, and project management. Seeking a new growth-oriented position to further enhance expertise and drive impactful results.

Overview

19
19
years of professional experience

Work History

Marketing Communications Specialist

Hyster-Yale Group
02.2020 - Current
  • Lead and create communication plans for various projects or campaigns
  • Lead, create and improve global alignment of communication processes
  • Write external-facing communications covering an array of subject matter including leadership announcements, product launches, call-to-action events, pricing and finance announcements, company updates
  • Design templates and graphics for communications
  • Work will several departments to improve communication processes
  • Regulate communications to ensure the content is following brand guidelines
  • Promote brand marketing campaigns and work closely with the brand teams
  • Shoot and edit videos for virtual tours, products, and testimonials

News Director

Gray TV - WITN News
08.2017 - 02.2020
  • Managed news department at a market 100 news station
  • Hired, scheduled, and trained news talent, producers, and newsroom leaders
  • Wrote stories for air and website which i also assisted in maintaining
  • Developed news coverage plans for significant events such as breaking news, elections, and hurricanes

Executive producer/producer

Gray TV - WITN News
08.2005 - 08.2017
  • Wrote news stories and scripts for newscasts and station website
  • Created show line-ups by evaluating importance of national and local stories
  • Edited video and used system to attach videos to newscast
  • Covered news events - shooting video, interviews, and organized live shots
  • Trained employees on new systems and newsroom processes
  • Managed live newscasts - communicated with talent and production, updated or changed scripts, and monitored show timing

Education

High School -

Montgomery High School
Skillman, NJ
06-2001

Master's - Communications

East Carolina University
11.2024

BA - Media Studies, Public Relations, Media Production, Business Administration

East Carolina University
01.2005

Skills

  • Microsoft 365 Suite
  • Adobe Creative
  • Communication/Email platforms
  • Virtual Meeting Platforms
  • Website Management & Content Creation
  • Content calendar coordination
  • Global communication plans
  • Integrated marketing campaign development
  • Brand Marketing
  • Project Management
  • Communication Reporting & Analytics

Additional Information

Awarded 'Outstanding Newscast' by the North Carolina Association of Broadcasters (2018), Active member of the ECU Student Media Board (2019 - present), Advise students on various university media platforms, Guest speak/participate in ECU School of Communications events, Member of Pitt County Shrine Club (2016 - present), Help organize and lead fundraisers on behalf of Shriner Hospitals for Children

Timeline

Marketing Communications Specialist

Hyster-Yale Group
02.2020 - Current

News Director

Gray TV - WITN News
08.2017 - 02.2020

Executive producer/producer

Gray TV - WITN News
08.2005 - 08.2017

BA - Media Studies, Public Relations, Media Production, Business Administration

East Carolina University

High School -

Montgomery High School

Master's - Communications

East Carolina University
MELISSA CASHWELL