Melissa Chun
Los Angeles,CA
Summary
Passionate and motivated strategic Senior Director who strives to inspire, dream, build and create. With over 15+ years of unique experience, I look to partner with people and companies who share similar values.
Overview
18
18
years of professional experience
Work History
GLOBAL SENIOR DIRECTOR
adidas Basketball and Fear of God Partnership
Los Angeles, California
12.2023 - Current
- Fully responsible for the entire global basketball range inclusive of signature athletes, NCAA/ grassroots/ Overtime, performance and lifestyle.
- Continue to lead and manage the Fear of God partnership for apparel and accessories.
- Strategic product lead for Candace Parker
- Build holistic plans for major basketball moments (ASW, March Madness, 3SSB, WASW, Mcdonald's All American)
Global Category Director Apparel & Accessories
adidas Basketball and Fear of God Partnership
Los Angeles, California
06.2021 - 12.2023
- Full apparel product category reset for basketball, including Anthony Edwards, Originals/Lifestyle, and Sport Performance.
- Responsible for building strategic business plans with consumer-focused franchises and concepts that align with brand initiatives.
- Lead and manage the Fear of God partnership for apparel and accessories.
- Played key role in establishing and training a diverse team at a newly developed creation center.
- Key member of the senior leadership team, working with a mindset of people first.
- Collaborated with NCAA, high schools, and grassroots to develop holistic product strategies.
Global Category Director Apparel
adidas Originals
Portland, Oregon
01.2017 - 06.2021
- Drive, manage and build consumer winning franchises and concepts that align with global strategic business initiatives (150 million euros net sales)
- Create and establish seasonal strategies and exclusive products for top key accounts in North America, inclusive of merchandising, communications and segmentation
- Boosted seasonal net sales by $20 million through innovative graphic apparel business model.
- Collaborated on special projects for events, cultural moments and external partners (ASW LA event, ComplexCon, Donald Glover, Nigo, Pharrell, Pride)
- Partnered with brand communications and concepts to consumer teams to build and execute consumer centric campaigns to ensure successful product launches
Senior Product Marketing Men’s Apparel
adidas Originals
Herzogenaurach, Germany
12.2012 - 01.2016
Product Marketing Women’s & Men’s Apparel
adidas Originals
Herzogenaurach, Germany
10.2010 - 12.2012
Manager Development Apparel/ materials
adidas Originals
Herzogenaurach, Germany
01.2007 - 01.2010
Education
HIGH POTENTIAL LEADERS PROGRAM
North America Adidas
Portland, OR02-2020
Associate of Arts - Apparel Design
Art Institute of Portland
Portland, Oregon06-2006
Bachelor of Arts - Sociology, Chinese Language (minor)
University of Oregon
Eugene, Oregon06-2004
Skills
- Comprehensive understanding of apparel creation
- Leadership and mentoring
- Team/ employee development
- Collaborative Mindset
- Positive energy and confidence
- Time management
- Change management
- Highly effective and clear communicator
- Adaptable, able to work on multiple projects
- Consumer knowledge and insights
- Presentation skills
- Eager to learn
Hobbies and Interests
- Snowboarding
- Hiking
- Yoga
- Running
- Travel
- Design
- Architecture
- Foodie
- Vintage hunting
Referrals
Referrals upon request
References
References available upon request.
Timeline
GLOBAL SENIOR DIRECTOR
adidas Basketball and Fear of God Partnership
12.2023 - Current
Global Category Director Apparel & Accessories
adidas Basketball and Fear of God Partnership
06.2021 - 12.2023
Global Category Director Apparel
adidas Originals
01.2017 - 06.2021
Senior Product Marketing Men’s Apparel
adidas Originals
12.2012 - 01.2016
Product Marketing Women’s & Men’s Apparel
adidas Originals
10.2010 - 12.2012
Manager Development Apparel/ materials
adidas Originals
01.2007 - 01.2010
HIGH POTENTIAL LEADERS PROGRAM
North America Adidas
Associate of Arts - Apparel Design
Art Institute of Portland
Bachelor of Arts - Sociology, Chinese Language (minor)
University of Oregon
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