Melissa Cockrum
Bradenton,FL
Summary
Upbeat, customer-focused Sales Associate with several years of experience in retail environments. Flexible and approachable, with strong organizational, and time management skills. Delivers memorable guest experience through welcoming interactions and extensive product knowledge.
Overview
32
32
years of professional experience
Work History
Edge Beauty -Brand Leader
Dillards Department Store
Sarasota, Florida
12.2020 - Current
- Developed and implemented brand-specific strategies to ensure customer loyalty.
- Coordinated with other departments to ensure brand consistency across all products.
- Utilized social media platforms to engage customers and build a strong online presence for the brand.
- Provided customers with advice on the selection of makeup, skin care, hair care and fragrances.
- Created promotional displays to attract attention to specific products or brands.
- Coached team members on how to provide exceptional customer service experiences.
- Provided feedback to management regarding customer needs, preferences and suggestions.
- Collaborated with other departments within the organization to coordinate special promotions.
- Recruited, trained and managed a team of Beauty Advisors while setting performance goals.
- Developed connections to offer guests best-in-class experience with skincare, makeup and fragrance.
- Drove and exceeded sales goals by providing personalized beauty experience based on customer needs.
- Capitalized on upselling opportunities for additional products and services to increase sales numbers.
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
- Answered store and merchandise questions and led customers to wanted items.
- Displayed merchandise to present visually appealing arrangements that drive sales.
- Evaluated customer skin to determine unique conditions and skin type.
- Watched crowd to identify prospects, capture interest and maximize sales opportunities.
- Taught customers how to personalize experiences with products and obtain maximum benefit.
- Conducted product demonstrations to explain details, highlight features and show use.
- Gave out product samples, coupons and pamphlets to encourage sales.
- Increased sales by encouraging customers to purchase additional products and services.
- Developed and optimized demonstrations to best connect with prospects and encourage sales.
Beauty Advisor
Saks Fifth Ave
Sarasota, Florida
07.2017 - 11.2020
- Provided customers with product advice and recommendations based on their individual needs.
- Demonstrated how to apply makeup, including eyeshadow, eyeliner, mascara, blush and lipstick.
- Conducted skin analysis to provide customers with personalized skincare regimens.
- Performed sales activities such as cashiering, stocking shelves, inventory management and customer service.
- Maintained an up-to-date knowledge of all beauty products available for sale.
- Educated customers about the proper use of cosmetics, fragrances and other beauty items.
- Attended product training sessions to stay updated on new products and trends in the industry.
- Provided excellent customer service by responding promptly to inquiries from clients via phone or email.
- Maintained cleanliness of work area by wiping down counters, organizing shelves and disposing of trash appropriately.
- Ensured that all displays were neat and organized at all times.
- Created a positive shopping experience for each customer through effective communication skills.
- Upsold additional beauty items when appropriate to increase sales revenue.
- Followed company policies related to returns, exchanges and refunds according to guidelines.
- Administered special promotions such as discounts or loyalty rewards programs.
- Assisted in opening and closing procedures including counting money drawer contents at end of shift.
- Built and deepened productive and positive customer relationships with high-quality service and focus on gaining loyalty.
- Developed connections to offer guests best-in-class experience with skincare, makeup and fragrance.
- Drove and exceeded sales goals by providing personalized beauty experience based on customer needs.
- Capitalized on upselling opportunities for additional products and services to increase sales numbers.
- Evaluated customer skin to determine unique conditions and skin type.
- Assisted customers in feeling relaxed and comfortable with the process.
- Recommended complementary products based on guest interests or items selected for purchase.
- Finalized purchases and processed payments.
- Alleviated product theft by maintaining sales floor and shopper awareness.
- Maintained knowledge of sales and promotions, return policies and security practices.
- Greeted customers to determine wants or needs.
- Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items.
- Answered store and merchandise questions and led customers to wanted items.
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
- Placed special orders or called other stores to find desired items.
- Watched for and recognized security risks and thefts to prevent or handle situations.
Beauty Advisor
Dillards Department Store
, FL
10.2005 - 07.2018
- Provided customers with product advice and recommendations based on their individual needs.
- Assisted in the development of new beauty products and services.
- Demonstrated how to apply makeup, including eyeshadow, eyeliner, mascara, blush and lipstick.
- Prepared merchandise for purchase or rental.
- Ticketed, arranged and displayed merchandise to promote sales.
- Bagged or packaged purchases and wrapped gifts.
- Maintained records related to sales for store management.
- Exchanged merchandise for customers and accepted returns.
- Described merchandise and explained use, operation and care.
- Cleaned shelves, counters and tables to maintain organized store.
- Organized store by returning merchandise to proper areas and restocked displays.
- Recommended merchandise to customers based on needs and preferences.
- Placed special orders or called other stores to find desired items.
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
- Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
- Stocked shelves and supplies and organized displays to focus customer attention on specific items.
- Answered store and merchandise questions and led customers to wanted items.
- Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items.
- Maintained knowledge of sales and promotions, return policies and security practices.
- Alleviated product theft by maintaining sales floor and shopper awareness.
- Greeted customers to determine wants or needs.
- Fostered clean and sanitary work environment to protect customers and staff from infection.
- Recommended complementary products based on guest interests or items selected for purchase.
- Assisted customers in feeling relaxed and comfortable with the process.
- Evaluated customer skin to determine unique conditions and skin type.
- Displayed merchandise to present visually appealing arrangements that drive sales.
- Capitalized on upselling opportunities for additional products and services to increase sales numbers.
- Recommended treatment and styling products to customers to meet current needs or resolve specific concerns.
- Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
- Recommended merchandise based on expert product knowledge and client preferences.
- Developed connections to offer guests best-in-class experience with skincare, makeup and fragrance.
- Built and deepened productive and positive customer relationships with high-quality service and focus on gaining loyalty.
- Assisted in opening and closing procedures including counting money drawer contents at end of shift.
- Showed customers how to apply makeup and other products to achieve desired looks.
- Updated customer records in database software program accurately.
- Administered special promotions such as discounts or loyalty rewards programs.
- Followed company policies related to returns, exchanges and refunds according to guidelines.
- Upsold additional beauty items when appropriate to increase sales revenue.
- Created a positive shopping experience for each customer through effective communication skills.
- Maintained cleanliness of work area by wiping down counters, organizing shelves and disposing of trash appropriately.
- Ensured that all displays were neat and organized at all times.
- Provided excellent customer service by responding promptly to inquiries from clients via phone or email.
- Attended product training sessions to stay updated on new products and trends in the industry.
- Educated customers about the proper use of cosmetics, fragrances and other beauty items.
- Maintained an up-to-date knowledge of all beauty products available for sale.
- Greeted customers upon entering store or salon and established friendly relationships with them.
- Organized promotional events such as makeup demonstrations and free makeovers.
- Conducted skin analysis to provide customers with personalized skincare regimens.
Teller
Bank of America
Brandon, Florida
06.1992 - 10.2005
- Received and processed customer transactions, including deposits, withdrawals, loan payments and other banking services.
- Verified customers' identification to ensure compliance with laws and regulations.
- Balanced cash drawers on a daily basis.
- Provided exceptional customer service while accurately processing routine transactions.
- Explained account information to customers in detail as needed.
- Cross-sold additional bank products when applicable to meet customer needs.
- Maintained confidentiality of all customer records and information according to company policies.
- Explained the features of various banking products available to customers.
- Identified opportunities to refer customers to other areas of the bank for additional services.
- Identified fraudulent activity or suspicious behavior immediately reported it to management.
- Adhered strictly to all security procedures related to handling money at the teller window.
- Entered customer transactions into computers to record transactions and issue computer-generated receipts.
- Counted drawers and reconciled remaining cash to accost for deposits and dispersals.
- Issued and redeemed money orders, cashier checks, traveler's checks and savings bonds.
- Used a strong knowledge of banking products and services to confidently educate customers about features, benefits and pricing.
- Met or exceeded sales goals by promoting bank products and services in customer interactions.
- Identified and reported suspicious behavior to security personnel as appropriate.
- Balanced daily cash deposits and vault inventory with zero error rate.
- Counted currency, coins and checks received to prepare for deposit or shipment to branch banks or Federal Reserve Bank.
- Identified transaction errors when debits and credits did not balance.
- Received mortgage and other loan payments, verifying payment dates and amounts due.
- Transmitted orders to supply cash to meet daily needs.
- Promoted facility security by monitoring customer behaviors and following established protocols to protect individuals and assets.
- Fulfilled diverse duties to provide customer service, operate money counters, balance and replenish ATMs, maintain accounts and open new accounts.
Education
High School Diploma -
Piper High School
Sunrise, FL06-1993
Skills
- Products knowledge
- Cosmetics and Facial Care Services
- Paperwork management
- Product Demonstrations
- Customer Engagement
- Sales proficiency
- Hygiene standards
- Brand Awareness
- Retail experience
- Demonstration skills
- Quality Assurance
- Organization and Multitasking
- Client Relationship Building
- Relationship building and management
- Flexibility and Adaptability
- Team Collaboration
- Upselling strategies
- Employee Training Assistance
- Teller Support
- Promoting products
- Experience management
Timeline
Edge Beauty -Brand Leader
Dillards Department Store
12.2020 - Current
Beauty Advisor
Saks Fifth Ave
07.2017 - 11.2020
Beauty Advisor
Dillards Department Store
10.2005 - 07.2018
Teller
Bank of America
06.1992 - 10.2005
High School Diploma -
Piper High School